http://blogs.msdn.com/graham_elliott/archive/tags/RFID/default.aspxTags: RFIDen-AUCommunityServer 2.1 SP1 (Build: 61025.2)http://blogs.msdn.com/graham_elliott/archive/2007/05/18/tracking-dead-fish-on-the-move.aspxFri, 18 May 2007 04:09:29 GMT91d46819-8472-40ad-a661-2c78acb4018c:2703617grahame1http://blogs.msdn.com/graham_elliott/comments/2703617.aspxhttp://blogs.msdn.com/graham_elliott/commentrss.aspx?PostID=2703617<p><a href="http://blogs.msdn.com/cvidotto/">Chris Vidotto</a> showed me <a href="http://www.microsoft.com/casestudies/casestudy.aspx?casestudyid=201405">this</a> case study this morning.</p> <p>Normally&nbsp;my eyes&nbsp;glaze over when I see a new case study... but this one is really cool. It's for Blue C Sushi which operates a small chain of "sushi train" restaurants in Seattle.</p> <p>They have used BizTalk 2006 R2 RFID to monitor the timing and contents of plates while capturing data that can detail customer purchases.</p> <p>What I found really interesting was the RFID business benefits they have identified, especially around business intelligence/insight and the better quality control and customer service that resulted (<em>after all, nobody wants to eat stinky sushi</em>).</p> <p>Check it out - If you eyes glaze over... drink more coffee. </p><img src="http://blogs.msdn.com/aggbug.aspx?PostID=2703617" width="1" height="1">BizTalkRFID