Making Mutual Funds Hip Could Lead the Youthful Market to Invest in "Public Artists"

I posted a few days ago that that artists in the recording industry should build a model that created a trading system for artists in the same manner in which public companies are traded (perhaps it's the same system?). One of the questions that has nagged me is if you can make it cool enough for kids and young adults to "invest" in their favorite artists. In other words could you get them interested enough and have them understand the process of investing.

There are two young hedge fund managers who are trying to solve this same problem now with real mutual funds. They are using the same type of marketing strategy that a lot of clubs and artists use. They are building an air of super exclusivity and hipness around the fund in hopes that they can attract a youthful market. If they are successful it could reduce some of the friction in the public artist model.