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March 2004 - Posts

"Hot Marketing Jobs" at Microsoft

Posted Wednesday, March 31, 2004 12:48 PM by HeatherLeigh
What do you all think about me pushing out hot marketing job descriptions on a regular basis? Would it be something worth subscribing to? How often would you want to see them? Should I just push out the newest jobs? Let me know what you think. If it's Read More...
14 Comments

Making a Career Change

Posted Wednesday, March 31, 2004 12:13 PM by HeatherLeigh
This has come up a bit in comments and also in one-off e-mails I have received from people. Some inquired about career changes I have made and others about how to make a career change in general so thought I would address some of these questions. One Read More...
3 Comments

Phone Interviews

Posted Tuesday, March 30, 2004 7:15 PM by HeatherLeigh
Over on Zoe's and Gretchen's blog , they are discussing the “Dos and don'ts” of phone interviews (OK, grammar and punctuation police, come and write me a citation for that sentence...I'm waiting for ya!). No need to restate what they have Read More...
4 Comments

ResumeBlogs work

Posted Tuesday, March 30, 2004 4:08 PM by HeatherLeigh
Got an e-mail last night from someone (I won't disclose names) who reads this blog and took my recommendation to start a resumeblog . I think he posted his blog about a week ago and already has a phone interview with a company. Over at the Software Product Read More...
13 Comments

Second Acts for Old Brands

Posted Tuesday, March 30, 2004 3:45 PM by HeatherLeigh
Speaking of branding, here's a Harvard Business School article on reviving old brands. Read More...
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Recruiting MBA Alumni

Posted Monday, March 29, 2004 11:49 AM by HeatherLeigh
I'm spending my day posting jobs to MBA Alumni organizations. I was blessed with a HUGE window in my office (it's actually 2 windows) and am disctracted by how unbelievably beautiful it is outside right now. For some reason, this winter seemed longer Read More...
8 Comments

A look at the flip-side: Employment Branding

Posted Friday, March 26, 2004 1:08 PM by HeatherLeigh
Yesterday, I wrote about your own personal brand and how to manage that brand in your career search. Today, I want to look at the flip-side of that and share some thoughts on employer or employment branding. Chances are, unless you are in HR or staffing Read More...
0 Comments

You are your own Brand: Strategies for Job Searching

Posted Thursday, March 25, 2004 11:25 AM by HeatherLeigh
Recruiting for marketing, I’ve come to realize that people who know how to market products and services well sometimes don’t know how to market themselves. If we look at your job search as a marketing campaign aimed at a target customer (the Read More...
10 Comments

A few more tips on submitting resumes

Posted Thursday, March 25, 2004 9:07 AM by HeatherLeigh
A few thoughts have come to mind since my last post (and I've heard from some other folks on what you should try to avoid when applying for positions). So a couple more things... -I can't tell you how many times I've received a cover letter that starts Read More...
10 Comments

Digital Resume Format

Posted Wednesday, March 24, 2004 9:35 AM by HeatherLeigh
Here are some tips I picked up in AIRS RealTools Newsletter today (written by Michael Foster). The article was specifically speaking of resumes you submit as an applicant that get input into a candidate database at a corporation and creating the best Read More...
9 Comments

I am..a Corporate Blogger

Posted Tuesday, March 23, 2004 2:28 PM by HeatherLeigh
In his article “Professionals, Publishing for the Public ”, David Weinberger says “I don't know that companies have figured out what the role of the outward-facing blogger is. It's too new.” Hmmm, David, we should talk. Not that Read More...
2 Comments
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Q & A

Posted Tuesday, March 23, 2004 12:46 PM by HeatherLeigh
I've received a number of questions on different topics and wanted to get some of these answered today. Also want to let you know that these answers are from my personal perspective and while I'm at it, here's my disclaimer. Keep the questions coming! Read More...
11 Comments

Marketing Resumes...what recruiters like to see

Posted Monday, March 22, 2004 4:17 PM by HeatherLeigh
My tech recruiting pals Gretchen and Zoe have quite a dialog going on regarding what they like to see on resumes. Some of what I am seeing on their blog applies to marketing resumes, some doesn't. For the most part, a marketing resume is a different animal...OK, Read More...
18 Comments

The day of the Microsoft interview.

Posted Monday, March 22, 2004 5:40 PM by HeatherLeigh
Do you ever wonder if all the stories you hear about the “Microsoft interview” are true? Go ahead and type “Microsoft interview” into your search engine...you get a lot of results (definitely including pages from 2 of our most Read More...
99 Comments

Marketing "specialist" roles

Posted Monday, March 22, 2004 12:40 PM by HeatherLeigh
So last week, I explained a little bit about what makes up “Marketing at Microsoft”; the different kinds of marketing that we do. The functions I describe make up a lot of the marketing roles at Microsoft but I wanted to give you some more Read More...
3 Comments

My first week as a blogger

Posted Friday, March 19, 2004 6:02 PM by HeatherLeigh
OK, so it hasn't really been a week yet. It's been three days, but that is at least a week in Microsoft time. I've learned a lot this week... **sometimes, if you think you are getting a headache from staring at your computer screen, you just need to loosen Read More...
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Some of it is work related, some not. This is what I'm reading, have read or am going to read

Posted Friday, March 19, 2004 1:54 PM by HeatherLeigh
Google Hacks: 100 Industrial Strength Tips and Tools by Tara Calishain and Rael Dornfest The Death of Competition: Leadersip and Strategy in the Age of Business Ecosystems by James F. Moore 365 Nirvana Here and Now by Josh Baran The EMyth Revisited: Why Read More...
3 Comments

Corporate Blogging Culture

Posted Friday, March 19, 2004 10:19 AM by HeatherLeigh
I read this article today from Fast Company , about companies that blog. If you haven't checked out Robert Scoble's blog yet, you should soon! He's a prolific blogger and kind of our resident expert around here. Read More...
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Are we crazy for blogging?

Posted Thursday, March 18, 2004 8:24 PM by HeatherLeigh
Reading a lot of posts from people surprised about how many Microsoft employees blog (and the fact that executive management allows it). Recently, some posts on the idea of recruiters blogging...surprising? Are we crazy? Does it help to know that we all Read More...
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What happens when I submit my resume?

Posted Thursday, March 18, 2004 4:41 PM by HeatherLeigh
My co-worker, Gretchen, posted this information on her blog. Great detail on what happens to your resume when you submit it to Microsoft Staffing. Gretchen and Zoe support technical groups, but the process is basically the same for marketing... ... Now Read More...
4 Comments

Market Research...what does Microsoft look for?

Posted Thursday, March 18, 2004 1:48 PM by HeatherLeigh
Someone asked me today what our Market Research team looks for in potential employees. I asked the recruiter for Corporate Market Research to give me an update on the hot skills for this group. But first, let me tell you a little bit about the Market Read More...
1 Comments

Marketing Undergrads....did you know?

Posted Thursday, March 18, 2004 12:47 PM by HeatherLeigh
Did you know that Microsoft has started hiring graduating undergrads for roles in marketing? Yep, we sure are. We have expended our college recruiting efforts to focus on marketing as well! This is a new effort that was implemented last year and we are Read More...
3 Comments

Inspiration

Posted Thursday, March 18, 2004 10:38 AM by HeatherLeigh
So aside from all the marketing talk, I'll try to share a little bit about myself , what I like and what inspires me. So you can see the person behind the blog. “Inspiration” has been a theme for me the past couple of days. I got an e-mail Read More...
3 Comments
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Where Software Product Managers hang out (online)

Posted Wednesday, March 17, 2004 6:20 PM by HeatherLeigh
I hope to provide some information on great resources for technical marketers. In my role as Senior Talent Scout (kind of a talent finding cyber-sleuth), I come across lots of interesting people and sites in my research. One such site is the Software Read More...
1 Comments
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What is "Marketing" at Microsoft?

Posted Wednesday, March 17, 2004 1:02 PM by HeatherLeigh
So I thought I would start off explaining a little bit about what is considered marketing here at Microsoft. I'm not really sure how we came to know a number of business functions as marketing, but it is what it is (or kind of is what it kind of is). Read More...
5 Comments

Marketing at Microsoft...

Posted Tuesday, March 16, 2004 9:48 PM by HeatherLeigh
OK, technology has finally hit me over the head. I've been talking about blogging for long enough. Now it's time to do it! I've been inspired by my colleagues Gretchen and Zoe , who have just started blogging on technical recruiting at Microsoft. They Read More...
10 Comments
 
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