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June 2004 - Posts

Blogger for campus recruiting...

Posted Wednesday, June 30, 2004 8:43 PM by HeatherLeigh
I'm so excited that my friend Michael Erickson is going to start blogging next week (right, Michael?). He's a campus recruiter for Microsoft and focuses on technical recruiting (full-time and intern) for Office. I told him how much fun I am having blogging Read More...
9 Comments

Blogging 101

Posted Monday, June 28, 2004 2:22 PM by HeatherLeigh
Debbie Weil is putting on a blogging seminar for beginners. Looks like they are answering a lot of the questions I had when I first learned about blogging. Unfortunately for me (or them), I bugged a bunch of Microsoft people to figure this info out on Read More...
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You think YOU have it tough? Try molting.

Posted Monday, June 28, 2004 1:48 PM by HeatherLeigh
I was listening to National Public Radio on Friday on my way out of downtown and I heard this report on lobster molting (I know, this has absolutely nothing to do with marketing). I'm just saying that no matter what is going on, life could be worse...you Read More...
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Morphing your marketing career into a technical marketing career (step two)

Posted Monday, June 28, 2004 12:45 PM by HeatherLeigh
Thought it was time for another tip on making the transition from marketing to tech marketing. As I mentioned before, we had our Marketing Symposium on Friday. Steve Ballmer spoke (he's always good). Then we had a number of leaders from marketing across Read More...
2 Comments

Work is keeping me from getting my work done.

Posted Thursday, June 24, 2004 6:31 PM by HeatherLeigh
Perhaps I should resist the feeling that I need to tell you that I will be out of the office at a marketing symposium tomorrow (do you care?). Yeah, Microsoft actually invited it's marketing recruiters to it's marketing symposium....and I think that is Read More...
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Corporate Blogging Survey...

Posted Thursday, June 24, 2004 9:06 AM by HeatherLeigh
John Cass is doing a survey on corporate blogging . If you are a blogger and have time, you might want to help him out and then check back to see why other people are blogging. Read More...
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I got my 5 year clock...

Posted Wednesday, June 23, 2004 2:35 PM by HeatherLeigh
I forgot to tell you...I got my 5 year clock! For those of you that don't know what I am talking about (no, it has nothing to do with biology), Microsoft rewards employees after 5 years with a clock (you can also choose a pen but hardly anybody does). Read More...
18 Comments

BlogShares...Fantasy Blog Shares Market

Posted Wednesday, June 23, 2004 1:37 PM by HeatherLeigh
So maybe it's not an answer to how we measure the effectiveness of a blog, but if you are a blogger and haven't yet checked out blogshares, you should take a peek. It's not the real world, but it does help you think about the value of your blogging and Read More...
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I hate that I am jealous of the tech bloggers...

Posted Wednesday, June 23, 2004 11:18 AM by HeatherLeigh
It probably not why you think it is, actually. All of us bloggers are spending time building community outside Microsoft and they, the tech bloggers, already have a community inside Microsoft. Couple examples: -Our internal blog discussion alias is full Read More...
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Trackbacks and links..a nice way to say "thanks"

Posted Monday, June 21, 2004 7:05 PM by HeatherLeigh
When you first start blogging, it's a little tough to get a sense of whether you are connecting with your readers...and who they are exactly. Sometimes it feels like you are talking to yourself...at least until you feel like you have really found your Read More...
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Turning a call from a recruiter into a networking call...

Posted Friday, June 18, 2004 5:55 PM by HeatherLeigh
On Monday, I posted on what to do to manage your career during an economic upturn. And I encouraged you to take advantage of calls from recruiters (in-house and third party). I've also seen lots of posts from people complaining about recruiters...mostly Read More...
9 Comments

How can I tell if I was successful?

Posted Friday, June 18, 2004 5:03 PM by HeatherLeigh
I just e-mailed my annual performance review to my manager. And it's always a relief to hit that send button, but you also always wonder if there wasn't just one more piece of information that you would have supplied to show how awesome you are. I am Read More...
12 Comments

Morphing your marketing career into a technical marketing career (step one)

Posted Thursday, June 17, 2004 6:00 PM by HeatherLeigh
Many people have asked me for advice on morphing a marketing career into a technical marketing career. It can be tough to make a career shift when there are so many people out there looking for a new opportunity; and many of them already have a technical Read More...
6 Comments

What's the appropriate ratio of personal to professional posts?

Posted Wednesday, June 16, 2004 12:16 PM by HeatherLeigh
Some of the positive comments I've received about my blog have to do with showing the “human side” of Microsoft and our recruiting process. And I realize that part of that is because I've blogged on some kind of personal stuff (nothing too Read More...
13 Comments

Meet Ben Riga!

Posted Wednesday, June 16, 2004 9:31 AM by HeatherLeigh
As promised, Ben Riga has agreed to a “blog interview” on his experience so far at Microsoft (I think this is week 2!); specifically his experience going through the recruiting/interview process and his on-boarding. As I mentioned before, Read More...
1 Comments

Why do bloggers keep falling off?

Posted Tuesday, June 15, 2004 2:31 PM by HeatherLeigh
Does the novelty of blogging wear off so quickly that people aren't keeping up their blogs? I notice that many of the people I have linked to have just let their blogs go. And I am actively unlinking for sure. Are we all such perfectionists that if we Read More...
18 Comments

What is it going to take for (corporate) blogging to become a job skill?

Posted Monday, June 14, 2004 7:09 PM by HeatherLeigh
I know many of us are blogging as part of our jobs. But what will it take for blogging is recognized as a skill in and of itself? How long before you see “blogging” as an experience or skill requirement in a job description? First, let me Read More...
20 Comments

Prepare for the economic upturn now...

Posted Monday, June 14, 2004 6:31 PM by HeatherLeigh
I keep hearing that the economy is picking up , although my life hasn't changed much lately (needless to say there are always more open marketing positions here than we can fill). But if the economy is improving (and in the interest of optimistic thinking, Read More...
10 Comments

Our newest Platform Evangelist has joined the team...

Posted Wednesday, June 09, 2004 6:27 PM by HeatherLeigh
I told you last week that we made a great new hire recently as a result of our work with the Software Product Marketing eGroup and the Silicon Valley PMA. I'll let Ben introduce himself a little more later, but wanted to find out what kinds of questions Read More...
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Heading to Boston in September

Posted Wednesday, June 09, 2004 6:23 PM by HeatherLeigh
I think I mentioned before that I am speaking at a recruiting conference in Boston this September. Well, given that Boston is a great location for talent and I don't love flying, we decided to turn this into a recruiting trip. Basically, our recent trip Read More...
1 Comments

I'm still here..

Posted Wednesday, June 09, 2004 1:47 PM by HeatherLeigh
Feeling a little guilty for not posting recently, especially after the disappointment I expressed over people starting and then abandoning their blogs. I have killer allergies and I am having a hard time doing anything more than work my 8 hours and sleep Read More...
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Subservient Chicken

Posted Friday, June 04, 2004 11:23 AM by HeatherLeigh
Scoble is talking about the subservient chicken website again over on his blog . It's a viral marketing tool used by Burger King. Here's a direct link to the Reuters news feed (BK says the campaign worked). In the spirit of “thinking too much” Read More...
3 Comments

Microsoft Newsletters

Posted Friday, June 04, 2004 11:08 AM by HeatherLeigh
While Microsoft employees are delivering “unofficial” info about our functions, groups and products via blogs, there are actually some corporate newsletters that you can sign up for that will deliver news links to your inbox. I use these newsletters Read More...
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Resume Blogging when you already have a job...

Posted Thursday, June 03, 2004 10:29 AM by HeatherLeigh
People have been asking about Resume Blogs and the hazards of putting one up when you already have a job you'd like to keep...unless your dream job comes along. Actually, this applies to resumes stored on any blog. I'm not sure I have a simple answer Read More...
12 Comments

Speaking of feeling my age...

Posted Wednesday, June 02, 2004 2:40 PM by HeatherLeigh
Here's an 80s pop music quiz . First let me say I'm a bit of a pop culture junkie and I turned 12 in 1980 so I remember all this stuff pretty well (and I look young for my age, so there!). Plus I have a memory for details like annoying song lyrics that Read More...
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ResumeBlogs work...I have proof

Posted Wednesday, June 02, 2004 10:37 AM by HeatherLeigh
Back in March, I told you that ResumeBlogs work . And in other posts, I've encouraged active networking as part of a career search (including networking via blogs). Even in the ProfGuilds' Software Product Marketing Discussion Group , there is conversation Read More...
4 Comments

When work is a nice vacation from your life

Posted Tuesday, June 01, 2004 4:22 PM by HeatherLeigh
I started getting blog guilt today. I get so disappointed when I find a blog that looks like it will be good but then it gets ignored by the owner. I don't want to become one of those blog owners. My reason for not blogging is physical exhaustion...from Read More...
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