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Arrington, please

Posted Thursday, November 05, 2009 12:16 PM by HeatherLeigh
For the educated (by Gawker media) reader, how much of this do you think is driven by an actual business issue and how much is driven by hubris? At what point is one embarrassed by actually behaving like a "diva"? A one hour mistake and Arrington is seeing Read More...
3 Comments

Enough with the stickers already!

Posted Wednesday, October 28, 2009 4:33 PM by HeatherLeigh
Once upon a time, Microsoft employees got t-shirts. Many, many t-shirts. It got old, as things are wont to do. Seems that Moore's law applies to tech company swag as well. Because in much less time, I've gotten sick of stickers. Arghthestickerspleasemakeitstop. Read More...
5 Comments

Social Networking: This is how you do it and Stafon Johnson

Posted Friday, October 02, 2009 2:57 PM by HeatherLeigh
There are two stories here and I will tell you that I am not looking for college football trash talking here and I am going to be up front that those comments will be deleted unless they are in a friendly spirit of competition. Because honestly, there Read More...
11 Comments

To have and to have not

Posted Friday, October 02, 2009 8:39 AM by HeatherLeigh
Listed under "must-have gadgets" (for real), is this, the carbon-fiber travel case . All shiny and pretty; a little masculine, but did I mention that it's shiny. I kind of go for some masculine accessories because the flowery and the frilly just do not Read More...
2 Comments

We are totally a search engine company.

Posted Monday, August 10, 2009 3:10 PM by HeatherLeigh
I can't imagine what this feels like for a developer at Yahoo! I always felt that the perception of Yahoo! as more of a media company always like an assessment of how well they did in the content space, relative to the search space. I mean, when you saw Read More...
0 Comments

To be verbed or not to be verbed.

Posted Monday, July 20, 2009 9:42 AM by HeatherLeigh
Walking the precarious line of brandiness ; companies want to be verbed, but not so much that their verb becomes generic and applicable to their competitors as well. I might argue that the genericide of google has commenced. I recently heard someone refer Read More...
2 Comments

Advertising suckage

Posted Tuesday, June 16, 2009 3:57 PM by HeatherLeigh
I love True Blood (the HBO series for you noobs). The advertising they did (advertising in the form of faux advertising posing as advertising....oh, just click the link already) is horrendous. Here's the thing with a clever concept (which I think this Read More...
1 Comments

No you di'int, Dell

Posted Friday, May 15, 2009 8:53 AM by HeatherLeigh
I can't believe they have gone there. Or rather here . Gee, I want a light computer that I can carry in a pretty bag. And I want to meet with my friends and we can all bring our fruity-colored laptops and look at Jessica Simpson's fat picture. Whee! And Read More...
10 Comments

Tastes like chicken...

Posted Thursday, April 23, 2009 1:06 PM by HeatherLeigh
Wait. No, no, that's not chicken. This may be the most vile thing I have seen on TV (I mean, other than American Idol). One one hand, there's getting peoples' attention. On the other, there's not understanding the difference between a rat and rat poison, Read More...
5 Comments
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Tuned In

Posted Thursday, July 10, 2008 9:00 AM by HeatherLeigh
Now that my new blog header is up (can you see it now?), it's time to have some fun. The guys over at Pragmatic Marketing have published their book, Tuned In . And yeah, I am mentioned briefly (I'm on page 169-170). I've already heard good things about Read More...
42 Comments
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Rogue marketing by-passing the filter of good taste?

Posted Tuesday, July 08, 2008 10:41 AM by HeatherLeigh
OK, I wouldn't exactly call Burger King the beacon of good taste in America, but this is just mind-blowing. Follow the link to Idea Sandbox. The comments are hilarious. So I have 3 problems with this: First, I realize that different people find different Read More...
4 Comments

I watched the Super Bowl Ads so You Don't Have To

Posted Monday, February 04, 2008 10:36 AM by HeatherLeigh
Super bowl, blah, blah. I wasn't that interested this year. I don't have any ties to either team (which is a little rare considering the number of places I have lived). When it comes to picking a team, I consider whether I have lived in either place (there's Read More...
9 Comments

Starbucks and the $1 cup of coffee

Posted Wednesday, January 23, 2008 6:05 PM by HeatherLeigh
Sometimes business decisions defy reason. And marketing decisions don't even make the tiniest bit of sense to a marketing hobbyist. I've got to tell you that this move by SBUX to sell shorts for $1 each (with free refills, no less), seems like a dumb Read More...
13 Comments

Marketing plus potty humor

Posted Wednesday, January 23, 2008 8:58 AM by HeatherLeigh
If you don't appreciate potty humor or clever marketing, don't watch this . And can I tell you how proud I am that this was referred to me by my mother? Yeah, sometimes moms rock even though I am sure they prefer to remain anonymous (and right now she Read More...
1 Comments

Mozilla lays an egg...

Posted Tuesday, January 08, 2008 9:06 AM by HeatherLeigh
and launches viral campaign that jokes about cancer. Wow. I'm not sure what excuse is acceptable (not meant to be "publicly available?" Is it acceptable in private?) but perhaps just an admission of incredibly poor judgment and lack of taste? That would Read More...
8 Comments
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