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Arrington, please

Posted Thursday, November 05, 2009 12:16 PM by HeatherLeigh
For the educated (by Gawker media) reader, how much of this do you think is driven by an actual business issue and how much is driven by hubris? At what point is one embarrassed by actually behaving like a "diva"? A one hour mistake and Arrington is seeing Read More...
3 Comments

Enough with the stickers already!

Posted Wednesday, October 28, 2009 4:33 PM by HeatherLeigh
Once upon a time, Microsoft employees got t-shirts. Many, many t-shirts. It got old, as things are wont to do. Seems that Moore's law applies to tech company swag as well. Because in much less time, I've gotten sick of stickers. Arghthestickerspleasemakeitstop. Read More...
5 Comments

Sometimes, when something looks like a fizzy scoop, it totally isn't.

Posted Friday, September 18, 2009 2:23 PM by HeatherLeigh
I'm still restricting my viewing of news. More often than not, I want the time back. Weather report, please, but hold those personal interest stories; which stations/networks seem to have increased to water down the newsy proof that we are all going to Read More...
5 Comments

To be verbed or not to be verbed.

Posted Monday, July 20, 2009 9:42 AM by HeatherLeigh
Walking the precarious line of brandiness ; companies want to be verbed, but not so much that their verb becomes generic and applicable to their competitors as well. I might argue that the genericide of google has commenced. I recently heard someone refer Read More...
2 Comments

You can't make this stuff up. You just can't.

Posted Thursday, July 16, 2009 11:20 AM by HeatherLeigh
From Kevin Turner's speech, referencing our "Laptop Hunter" ads, at our Worldwide Partner Conference: And so we've been running these PC value ads. Just giving people saying, hey, what are you looking to spend? "Oh, I'm looking to spend less than $1,000." Read More...
4 Comments

The Small Business Show

Posted Friday, January 25, 2008 9:05 AM by HeatherLeigh
Just found out about this from a co-worker. Evidently, we (Microsoft) have a web show about small businesses. It may particularly appeal to me because I'm a goofy, right-brained entrepreneur program graduate ("Hey, Heather...what you doing with that degree?"). Read More...
2 Comments

Is Microsoft getting it's own "Easy Button?"

Posted Wednesday, January 23, 2008 7:45 AM by HeatherLeigh
Looks like we hired Todd Peters , the exec from Staples that handled the whole easy button thing. Which is a little funny because I told one of our vendors yesterday that I was looking for the easy button to help with getting his vendor application through Read More...
7 Comments

When a man loves a woman

Posted Friday, January 11, 2008 1:10 PM by HeatherLeigh
Don't tell me we don't have some brilliant marketers here. Read More...
3 Comments

Here's the part where I act like a corporate wonk

Posted Friday, December 07, 2007 2:03 PM by HeatherLeigh
But if you don't think this is cool, you have no soul. Read More...
7 Comments

It's like all my little girl dreams coming true at once

Posted Friday, November 30, 2007 8:56 AM by HeatherLeigh
Today I get to live one of my recruiting fantasies. Only it's totally real. And it's totally my day off. One of the huge challenges in recruiting is getting the information you need to build a prospect profile. Back in the day, when I was a line recruiter, Read More...
7 Comments

Single Technology Company Seeks

Posted Wednesday, November 28, 2007 8:23 AM by HeatherLeigh
same with IP and smart tech leaders. Article on how Microsoft engaged acquisition target companies . It's a little fluffy article, but talks about the importance of the people involved in any acquisition. Read More...
1 Comments

What do we call this newish marketing?

Posted Wednesday, October 03, 2007 9:34 AM by HeatherLeigh
In conversations this week about "new marketing", or "newer". I'm having a problem with taxonomy. I know it's not "digital marketing" because moon boots are out of style and so is that term (but hey, I'm reliving 1987 this week so maybe I'll pull that Read More...
17 Comments

Marketing the Microsoft India Development Center

Posted Wednesday, August 22, 2007 10:55 AM by HeatherLeigh
I'm pretty fascinated by messaging to different audiences by culture or geography. It's the feeling when you see an international advertisement (by international, I mean non-US...please indulge my American self-involvement for a moment) that makes it Read More...
0 Comments

Microsoft Product Naming

Posted Wednesday, July 18, 2007 4:20 PM by HeatherLeigh
Better . Read More...
1 Comments

I don't get it, but it's cute

Posted Thursday, July 12, 2007 7:23 PM by HeatherLeigh
I guess that's kind of the point. Who knew Teddy Bears could get down like that. Zune ad (Thanks Ariel ) Read More...
6 Comments
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