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The Small Business Show

Posted Friday, January 25, 2008 9:05 AM by HeatherLeigh
Just found out about this from a co-worker. Evidently, we (Microsoft) have a web show about small businesses. It may particularly appeal to me because I'm a goofy, right-brained entrepreneur program graduate ("Hey, Heather...what you doing with that degree?"). Read More...
2 Comments

Is Microsoft getting it's own "Easy Button?"

Posted Wednesday, January 23, 2008 7:45 AM by HeatherLeigh
Looks like we hired Todd Peters , the exec from Staples that handled the whole easy button thing. Which is a little funny because I told one of our vendors yesterday that I was looking for the easy button to help with getting his vendor application through Read More...
7 Comments

When a man loves a woman

Posted Friday, January 11, 2008 1:10 PM by HeatherLeigh
Don't tell me we don't have some brilliant marketers here. Read More...
3 Comments

Here's the part where I act like a corporate wonk

Posted Friday, December 07, 2007 2:03 PM by HeatherLeigh
But if you don't think this is cool, you have no soul. Read More...
7 Comments

It's like all my little girl dreams coming true at once

Posted Friday, November 30, 2007 8:56 AM by HeatherLeigh
Today I get to live one of my recruiting fantasies. Only it's totally real. And it's totally my day off. One of the huge challenges in recruiting is getting the information you need to build a prospect profile. Back in the day, when I was a line recruiter, Read More...
7 Comments

Single Technology Company Seeks

Posted Wednesday, November 28, 2007 8:23 AM by HeatherLeigh
same with IP and smart tech leaders. Article on how Microsoft engaged acquisition target companies . It's a little fluffy article, but talks about the importance of the people involved in any acquisition. Read More...
1 Comments

What do we call this newish marketing?

Posted Wednesday, October 03, 2007 9:34 AM by HeatherLeigh
In conversations this week about "new marketing", or "newer". I'm having a problem with taxonomy. I know it's not "digital marketing" because moon boots are out of style and so is that term (but hey, I'm reliving 1987 this week so maybe I'll pull that Read More...
17 Comments

Marketing the Microsoft India Development Center

Posted Wednesday, August 22, 2007 10:55 AM by HeatherLeigh
I'm pretty fascinated by messaging to different audiences by culture or geography. It's the feeling when you see an international advertisement (by international, I mean non-US...please indulge my American self-involvement for a moment) that makes it Read More...
0 Comments

Microsoft Product Naming

Posted Wednesday, July 18, 2007 4:20 PM by HeatherLeigh
Better . Read More...
1 Comments

I don't get it, but it's cute

Posted Thursday, July 12, 2007 7:23 PM by HeatherLeigh
I guess that's kind of the point. Who knew Teddy Bears could get down like that. Zune ad (Thanks Ariel ) Read More...
6 Comments

Adding my opinion to the molehill

Posted Monday, July 02, 2007 6:03 PM by HeatherLeigh
I was going to resist writing about this, but since it relates to recruiting, I feel a little compelled to say something. This is all my opinion, not necessarily the opinion of Microsoft, blah, blah, blah. Also, since I am not naive enough to believe Read More...
14 Comments

Hey Advertisers, I'm out of here

Posted Thursday, June 21, 2007 4:35 PM by HeatherLeigh
Julian over at EXCELER8ion posts about a great video created by Microsoft employee Geert and an ad agency (hmm, sounds familiar....I hope I have as auspicious a debut with some of my video projects). It's a promo for Ad Center and in one fell swoop shows Read More...
7 Comments

Windows Vista Hologram Mystery Solved

Posted Thursday, June 14, 2007 11:26 AM by HeatherLeigh
Recently, corners of the interwebs were abuzz with conspiracy theories about a teeny-tiny photo image in the Windows Vista hologram. Nick White gives us an explanation on the Vista team blog; one the does not involve someone being walked out by security. Read More...
1 Comments

"Is it a real troll or a fake one?"

Posted Saturday, June 09, 2007 9:49 AM by HeatherLeigh
Yesterday was my first day on a "video shoot". I feel cool saying that. Did I mention I was on a "video shoot"? With a producer? And a boom mic? I was "the Client". I'm capitalizing that because I can. It was realy fun and we were very fortunate to have Read More...
3 Comments

Meet Sari Crevin, Microsoft Staffing Consultant for the Zune Team

Posted Monday, June 04, 2007 9:46 AM by HeatherLeigh
My team acts as a supplier and partner to the marketing staffing community here at Microsoft. So I get to work with some of the industry's best recruiters. I'm excited to share an interview I did recently with Sari Crevin (her first name rhymes with Larry), Read More...
6 Comments
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