Apparent spontaneous awesomeness

re: Apparent spontaneous awesomeness

Phil Weber — Tue, 14 Apr 2009 02:44:43 GMT

Sorry to burst your bubble, but it wasn't spontaneous; it was marketing for a Dutch reality TV show! http://mtbbusinesscommunication.wordpress.com/2009/03/26/vtm-surprises-commuters-at-antwerp-central-station/ . Have you seen this one? http://improveverywhere.com/2008/03/09/food-court-musical/

re: Apparent spontaneous awesomeness

HeatherLeigh — Tue, 14 Apr 2009 06:04:32 GMT

Don't worry, Phil. You aren't bursting my bubble. I knew a bunch pf people wouldn't suddenly be dancing in unison. :) I was just saying that it was made to appear spontaneous. That's the magic.

The food court one is totally pitchy, dude.

re: Apparent spontaneous awesomeness

Graham — Tue, 14 Apr 2009 07:13:38 GMT

I think it was this T-Mobile ad that took this craze to a new level... http://www.youtube.com/watch?v=VQ3d3KigPQM and here is the making of it http://www.youtube.com/watch?v=uVFNM8f9WnI

re: Apparent spontaneous awesomeness

Donna — Tue, 14 Apr 2009 21:45:58 GMT

Thanks for sharing...brought a smile to my face seeing participants of all ages & clearly the fun they were having. I think I saw a video of a similar event at Grand Central (?) in NYC, to the song of Michael Jackson's Thriller.

re: Apparent spontaneous awesomeness

Keith Patrick — Wed, 15 Apr 2009 06:39:51 GMT

Donna,

I think I recall that video as well. There are some great "Thriller" performances on the web in addition to that one, my favorites being the Filipino prison yard and the wedding reception versions.

re: Apparent spontaneous awesomeness

HeatherLeigh — Fri, 17 Apr 2009 22:45:03 GMT

Graham - thanks for the T-Mobile one. I had not seen it. Did the ad run in Europe? I'm not getting the connection between cell phones and the video but I bet it was part of a bigger campaign.

Donna- I heard about something with Thriller where people were doing it in a bunch of different cities.

re: Apparent spontaneous awesomeness

--Lisa — Sun, 19 Apr 2009 21:56:47 GMT

I think doing a flash mob of this type would be serious fun... marketing shilling or not. :)

re: Apparent spontaneous awesomeness

Mike Wood — Tue, 28 Apr 2009 23:18:33 GMT

very cool that. :) Would be cool to come across that in person too.