IMM is designed to enable users who work with rich media to ingest, manage, edit, and distribute content. While IMM is based on Office SharePoint Server 2007 and offers collaborative, enterprise content management, and search capabilities, IMM is designed specifically to work with media files, and has been modified to integrate with the wider media industry. Key to this is the addition of the IMM Semantic Metadata Store. IMM uses Semantic Web technologies to express, interchange, store and search media asset metadata. This is because RDF and OWL enable developers and users to add business specific and technical information to media assets. In the below vidcast, John Deutscher - Group Program Manager, spends a few minutes drilling into the IMM metadata model and reasons behind the decision to use the RDF standard:
