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Press releases, Company Sites, White papers are great forms of communication but Microblogging stands out when urgency and time sensitivity is of the essence. Many people use Twitter for business-to-business communication, and retailers are also experimenting
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For a Retailer, embracing communities can help build better services and boost customer loyalty. Through online communities, customers can participate in defining new features and services. They can also be the source of real-time feedback to help change
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Shopping is a social activity and more and more retailers are realizing that they need to embrace social computing (or the “groundswell” as explained in an excellent must-read book by the same name by Charlene Li and Josh Bernoff ). Offline,
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The way we exchange contact information has changed very little since the Chinese started using Visiting cards (or calling cards) in the 13th century and the Europeans in the 17th century. These evolved into the business cards of today. Enter QR Codes.
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I tried out Tagga.com today and think its a neat little application for creating quick SMS campaigns. You can tag items in the physical world and create badges like the one you see alongside and have people text in a key word for more details. For instance,
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Recruiters have been known to mine all information about you via Blogs, Twitters and the other digital footprints that you leave behind. An online identity is a social identity that you establish in online communities. Although some people prefer to use
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By definition, tacit knowledge is knowledge that people carry in their minds and is, therefore, difficult to access. Tacit knowledge has been found to be a crucial input to the innovation process. An organizations ability to innovate depends on its level
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Unified communications technology enables Store Managers and Store Associates to be connected in unique ways. In this demo, Chris Mayo, the technical evangelist for Unified Communications (UC) and John Rauschenberger from Clarity Consulting team
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There is an interesting trend of companies using microblogging services like Twitter to monitor customer complaints. One example mentioned in the Boston Globe is that of a customer who griped about his HDTV reception via twitter during an NBA playoff
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NewsGator Technologies, Inc. announced the general availability of Social Sites 2.0, a major upgrade for NewsGator’s social computing solution for Microsoft Office SharePoint Server 2007. Social Sites 2.0 offers new social capabilities to
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With Store Managers and Store Associates spending very little time in front of computers, mobile applications, speech applications and podcasting become more relevant. Podcasting is a excellent means by which Retailers can communicate corporate information
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The concept of social networking has recently experienced a great deal of visibility as a means to increase the productivity of information workers and organization members. Social networking as a concept involves the ability for a technology platform
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I love the ideas and concepts behind the Harley Davidson Ride Planner . Its not only a great example of mashups but is also an excellent social computing application: it allows users to create and share ride information. In addition to that the application
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Blogs are are great way for retailers to connect with their customers. Wal-Mart has launched CheckOutBlog.com to let employees post their opinions of products, advice on selecting environmentally sustainable food, their rants on the latest gadgets. The
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Several retailers have been challenged in coming up with online community hubs to tap into the popularity of MySpace, YouTube and Facebook. One company that has met with success is Target Stores. Target made its first foray via Facebook for the back-to-school
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