More names
So I was thinking about naming a bit more and thought about the clever naming schema developed by Motorola in which they knock off a vowel but the word retains its meaning eg Rokr, Razr, Pebl.
Clever because it catches the eye, is distinctive, can be trademarked and isn't a descriptive name, neither is it empty vessel (or fanciful) like IPOD or VAIO.
So what will they come up with next - WritR to write messages instead of texting, ReadR to convert text to speech and pipe out through the speakers, ButR which has soft keys - ok that's a stretch:-)
Perhaps the company name itself will change to...MotRolR:-)