Microsoft - No 1 brand in Japan
At the Japan office, during one of the presentations it was pointed out that based on recent Nikkei research, Microsoft for the first time in it's history is the number 1 brand in terms of awareness in Japan.
The top 5 were:
- Microsoft
- Toyota
- Canon
- Sony
- Yahoo
Considering how different the Japanese market is this was something that I was surprised by - just shows how little I know of Japan.
It is however a terrific achievement esp given the competition - Toyota and Sony among others. I was surprised that Canon was ahead of Sony - is it their cameras that have propelled them ahead - I thought Sony was formidable in that space
Yahoo at no 5 is a big surprise as well just becasue you don't expect it. By all accounts they are doing extremely well in Japan
I wonder if Bill Gates were treated as a brand where he would rank - near the top I'd guess.
