Here’s an excerpt from an article that Keith and I wrote some time ago.
Total global demand for software will grow by an order of magnitude over the next decade, driven by new forces in the global economy like the growing role of software in social infrastructure, by new application types like business integration and medical informatics, and by new platform technologies like web services, mobile devices and smart appliances. Without comparable increases in productivity, total software development capacity seems destined to fall far short of total demand by the end of the decade. What will change to provide the massive increase in capacity required to meet demand? It is not likely to come from adding developers. Instead, software development methods and practices will have to change dramatically to make developers much more productive.
I’d forgotten about it, but rediscovered it this evening while browsing around. You can read the rest of it here.
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About Jack Greenfield
Jack Greenfield is a Principal Architect for the Cloud Services Team (CST), helping to advance Microsoft's vision for an industry-defining cloud platform by creating and driving product, technical, and marketing strategy; developing new product offerings; and collaborating with other CST leaders on execution and product delivery.
As a part of the Business Platform Division (BPD) of the Server and Tools Business (STB), CST is responsible for SQL Azure, Azure Access Control services, Azure Service Bus, Sync, Codename Dallas, and many other cloud platform technologies.
Before CST, Jack was a Principal Architect in p&p, where he developed Power Tools for Visual Studio Team Architect, Senior Director for Enterprise Architecture in the DPE Platform Architecture Team, where he led a team developing architectural guidance for the Software plus Services strategy, and a Principal Architect in Visual Studio, where he introduced Software Factories, a RAD methodology using Domain Specific Languages, and helped harvest and evolve the Visual Studio modeling and model integration technology.
A well known author and speaker, he has written many articles and papers, as well as the best selling and award winning book, Software Factories: Assembling Applications with Models, Patterns, Frameworks and Tools, with Keith Short, Steve Cook and Stuart Kent.
Before Microsoft, he was Chief Architect for the Rose Business Unit at Rational, Founder and CTO of Inline Software, and a key contributor to the Enterprise Objects Framework at NeXT Computer. He has also contributed to UML, J2EE and related OMG and JSP specifications. He holds a B.S. in Physics from George Mason University.
In his spare time, Jack enjoys skiing, boating and working at Westminster Chapel with his wife and three daughters.