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<?xml-stylesheet type="text/xsl" href="http://blogs.msdn.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>jasmo's WebLog : PDC</title><link>http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx</link><description>Tags: PDC</description><dc:language>en-US</dc:language><generator>CommunityServer 2.1 SP1 (Build: 61025.2)</generator><item><title>Streaming to your hearts content!</title><link>http://blogs.msdn.com/jasmo/archive/2003/11/22/53570.aspx</link><pubDate>Sun, 23 Nov 2003 01:12:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:53570</guid><dc:creator>jasmo</dc:creator><slash:comments>0</slash:comments><comments>http://blogs.msdn.com/jasmo/comments/53570.aspx</comments><wfw:commentRss>http://blogs.msdn.com/jasmo/commentrss.aspx?PostID=53570</wfw:commentRss><description>&lt;body xmlns="http://www.w3.org/1999/xhtml"&gt;
    &lt;p&gt;
        This is cool - streaming audio and slides (and video from demos) is up for anyone
        to peruse. It's weird hearing my voice, of course (and a bit humbling), but it is
        pretty cool to be able to basically review any of the PDC sessions. You can check
        it out &lt;a href="http://microsoft.sitestream.com/PDC2003/Default.htm"&gt;here&lt;/a&gt;.
    &lt;/p&gt;
    &lt;p&gt;
        It takes some time to load a session (I thought it had hung or simply given up) but
        it does work! So, give it a try (and some patience).
    &lt;/p&gt;
    &lt;p&gt;
        I know it's been some time (rapidly closing in on a month) since I've posted, but
        this is not because I don't care! In fact, I fully expect to think up something worthwhile
        to say in the near future. Gotta keep up my reputation and all...
    &lt;/p&gt;
&lt;/body&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=53570" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/jasmo/archive/tags/Longhorn/default.aspx">Longhorn</category><category domain="http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx">PDC</category></item><item><title>And the PDC... is over. Kinda.</title><link>http://blogs.msdn.com/jasmo/archive/2003/11/03/53566.aspx</link><pubDate>Tue, 04 Nov 2003 06:41:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:53566</guid><dc:creator>jasmo</dc:creator><slash:comments>5</slash:comments><comments>http://blogs.msdn.com/jasmo/comments/53566.aspx</comments><wfw:commentRss>http://blogs.msdn.com/jasmo/commentrss.aspx?PostID=53566</wfw:commentRss><description>&lt;body xmlns="http://www.w3.org/1999/xhtml"&gt;
    &lt;p&gt;
        So, it's been lights out here for the last week - the PDC hit us hard - from meeting
        with tons of people, to doing talks and demos, to just trying to find a restaurant,
        it was a whirlwind of... well, something. Basically, so much happened and there are
        so many stories to tell I simply don't know where to begin.
    &lt;/p&gt;
    &lt;p&gt;
        I did want to update and say, "Hey, I'm still alive!" I'll try and write something
        interesting and detailed soon (as is my particular style, with rambling involved).
        Feel free to ping me with requests. ;)
    &lt;/p&gt;
    &lt;p&gt;
        That said, I heartily recommend watching the vast blogscape, the news articles and
        the many many comments people have made about Longhorn (as well as Whidbey and Yukon)
        - it's pretty staggering, and I think over the comings months we'll start to hear
        a lot more about what works well, what doesn't, and what we need to do to make you
        all very happy. Phew!
    &lt;/p&gt;
&lt;/body&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=53566" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx">PDC</category></item><item><title>Something funny</title><link>http://blogs.msdn.com/jasmo/archive/2003/10/28/53565.aspx</link><pubDate>Tue, 28 Oct 2003 08:36:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:53565</guid><dc:creator>jasmo</dc:creator><slash:comments>2</slash:comments><comments>http://blogs.msdn.com/jasmo/comments/53565.aspx</comments><wfw:commentRss>http://blogs.msdn.com/jasmo/commentrss.aspx?PostID=53565</wfw:commentRss><description>&lt;body xmlns="http://www.w3.org/1999/xhtml"&gt;
    &lt;p&gt;
        I'm blogging from the Birds of a Feather blogging discussion.
    &lt;/p&gt;
    &lt;p&gt;
        I just wanted to say that.
    &lt;/p&gt;
&lt;/body&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=53565" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx">PDC</category></item><item><title>Birds of a Feather: Blogging</title><link>http://blogs.msdn.com/jasmo/archive/2003/10/27/53564.aspx</link><pubDate>Tue, 28 Oct 2003 04:33:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:53564</guid><dc:creator>jasmo</dc:creator><slash:comments>2</slash:comments><comments>http://blogs.msdn.com/jasmo/comments/53564.aspx</comments><wfw:commentRss>http://blogs.msdn.com/jasmo/commentrss.aspx?PostID=53564</wfw:commentRss><description>&lt;body xmlns="http://www.w3.org/1999/xhtml"&gt;
    &lt;p&gt;
        I think tonight I'll be going to the Birds of a Feather session, &lt;a href="http://www.mymsevents.com/MyMSEvents/search.aspx?s=1&amp;amp;keywords=BoF09&amp;amp;keywordtype=1"&gt;Weblogging:
        The Future of Conversational Software&lt;/a&gt;. Not sure what it holds in store, but it
        looks interesting. If you are blogging the PDC, it's worth attending, I'm sure.
    &lt;/p&gt;
    &lt;p&gt;
        &lt;strong&gt;Other random tidbits:&lt;/strong&gt; Network access got way better later in the
        day. Seems they sorted out the kinks. Also, traffic started to improve to the UX Lounge,
        but it's clear that we're a) undiscoverable, b) hard to get around and in to talk
        to people. That's terrible for user experience, and several folks have been working
        to 're-shape' the area. The other thing is we've got a little stand that identifies
        the area as "Client." We'll get that fixed tomorrow (we're the Aero folks!). 
    &lt;/p&gt;
    &lt;p&gt;
        The sessions were packed today - I spent some time walking around the hallways and
        I'm simply impressed. Every single room was packed beyond belief, people standing
        inside, people standing outside holding the doors in to watch, and people standing,
        sitting, laying around the big screen TVs outside each talk to follow along. 
    &lt;/p&gt;
    &lt;p&gt;
        That probably means we've got your attention.
    &lt;/p&gt;
&lt;/body&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=53564" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx">PDC</category></item><item><title>Exhaustion</title><link>http://blogs.msdn.com/jasmo/archive/2003/10/27/53562.aspx</link><pubDate>Mon, 27 Oct 2003 20:43:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:53562</guid><dc:creator>jasmo</dc:creator><slash:comments>0</slash:comments><comments>http://blogs.msdn.com/jasmo/comments/53562.aspx</comments><wfw:commentRss>http://blogs.msdn.com/jasmo/commentrss.aspx?PostID=53562</wfw:commentRss><description>&lt;body xmlns="http://www.w3.org/1999/xhtml"&gt;
    &lt;p&gt;
        We just made it through BillG's keynote and things seem to have come off smoothly.
        The team is pretty exhausted - including myself. I'm actually back at the hotel, reading
        some blogs about what we just showed - we'll see what people have to say by the end
        of the day!
    &lt;/p&gt;
    &lt;p&gt;
        Early comments (such as from &lt;a href="http://www.hanselman.com/blog/"&gt;Scott Hanselman&lt;/a&gt;)
        seem to be fairly positive. Maybe we've got something people want. :)
    &lt;/p&gt;
    &lt;p&gt;
        Nap time.
    &lt;/p&gt;
&lt;/body&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=53562" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx">PDC</category></item><item><title>There's always a catch...</title><link>http://blogs.msdn.com/jasmo/archive/2003/10/26/53560.aspx</link><pubDate>Sun, 26 Oct 2003 21:01:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:53560</guid><dc:creator>jasmo</dc:creator><slash:comments>2</slash:comments><comments>http://blogs.msdn.com/jasmo/comments/53560.aspx</comments><wfw:commentRss>http://blogs.msdn.com/jasmo/commentrss.aspx?PostID=53560</wfw:commentRss><description>&lt;body xmlns="http://www.w3.org/1999/xhtml"&gt;
    &lt;p&gt;
        Of course, there's always a catch. Apparently, the pretty horrendous fires happening
        near Los Angeles have caused visibility to basically be zero for the local airports
        - making it dangerous for planes to land safely. 
    &lt;/p&gt;
    &lt;p&gt;
        I'm sure the attendees on their way or currently on the way are a bit upset by this
        setback. We've even got some of our demo folks in the air or on the way - and we're
        currently routing around, finding alternate airports, etc... We're hoping all the
        attendees will make it, and that we will clear up stuff soon. 
    &lt;/p&gt;
    &lt;p&gt;
        In the course of typing this (and calling and answering, IMing and emailing) we've
        found some hope - sounds like the FAA is moving folks around and will make stuff fit
        together to get the afternoon flights all in on time. Phew! We'll see how things go.
    &lt;/p&gt;
&lt;/body&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=53560" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx">PDC</category></item><item><title>Oh yeah...</title><link>http://blogs.msdn.com/jasmo/archive/2003/10/25/53558.aspx</link><pubDate>Sun, 26 Oct 2003 04:58:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:53558</guid><dc:creator>jasmo</dc:creator><slash:comments>0</slash:comments><comments>http://blogs.msdn.com/jasmo/comments/53558.aspx</comments><wfw:commentRss>http://blogs.msdn.com/jasmo/commentrss.aspx?PostID=53558</wfw:commentRss><description>&lt;body xmlns="http://www.w3.org/1999/xhtml"&gt;
    &lt;p&gt;
        Since I was able to post, it should be clear I made it to LA. Already got some dinner
        planned, then meeting some developers later for drinks (let me know if you're interested!).
    &lt;/p&gt;
    &lt;p&gt;
        Supposedly we're even gonna go start setting up tonight - at the very least, spending
        all day tomorrow on it. Oh boy.
    &lt;/p&gt;
&lt;/body&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=53558" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx">PDC</category></item><item><title>Rambling at 30,000+ Feet</title><link>http://blogs.msdn.com/jasmo/archive/2003/10/25/53557.aspx</link><pubDate>Sun, 26 Oct 2003 04:52:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:53557</guid><dc:creator>jasmo</dc:creator><slash:comments>2</slash:comments><comments>http://blogs.msdn.com/jasmo/comments/53557.aspx</comments><wfw:commentRss>http://blogs.msdn.com/jasmo/commentrss.aspx?PostID=53557</wfw:commentRss><description>&lt;body xmlns="http://www.w3.org/1999/xhtml"&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;?xml:namespace 
prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /&gt;
        I’m writing this entry some 30,000 feet above sea level, having just crossed the border
        into 
        &lt;st1:place w:st="on"&gt;
            &lt;st1:State w:st="on"&gt;California&lt;/st1:State&gt;
        &lt;/st1:place&gt;
        . In a little while (well, somewhere around an hour and a half) we’ll descend into
        the 
        &lt;st1:City w:st="on"&gt;
            &lt;st1:place w:st="on"&gt;Los Angeles&lt;/st1:place&gt;
        &lt;/st1:City&gt;
        area, where the pilot tells me I can expect 90 degree weather. 
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;?xml:namespace prefix = o ns = 
"urn:schemas-microsoft-com:office:office" /&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        Fantastic.
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        If my battery holds out, I can write a proper entry that may be of further interest
        to you folks. I mentioned a while back a post about video gaming and UX, and I think
        it’s appropriate to dig into here now. The following is a bit of a rambling set of
        thoughts, but it should provide an interesting discussion nonetheless. There’s a lot
        more to say, but this will help get the ball rolling. 
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        At the most basic level, videogames are like any other piece of software. They construct
        a specific experience for users, have a set of goals and needs, and are built up by
        bits of code that have things like semi-colons, parentheses and the odd dollar sign.
        They also share a large heritage with the world of Entertainment – movies, books,
        and the like. In straddling between the two, videogames give us a great opportunity
        to recognize that in fact, what makes them entertaining is part of what makes software
        usable and even enjoyable. That’s right: your software experience shares a bunch of
        things in common with the latest rap album, art-house flick, or novel. 
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        Now, clearly, that’s not a generality I am going to apply to the networking stack
        in Longhorn – but it is something that applies to all my experiences, including the
        ones networking exposes. That’s a bit abstract, let’s get to some examples.
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        I’ve been recently playing my way through the game &lt;a href="http://splintercell.com/"&gt;Splinter
        Cell&lt;/a&gt; again. One of the things I noticed as I took on the role of Sam Fischer,
        super-spy extraordinaire, was how I became &lt;i style="mso-bidi-font-style: normal"&gt;physically&lt;/i&gt; affected
        by my experience. My hands got a little sweaty and my attention was completely on
        the game (I missed my wife calling my name!). This is just a bit of software, running
        on a bit of hardware, and yet I’m actually having these subconscious reactions to
        it. That’s a pretty neat trick.
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        This isn’t any different than the moment you hold your breath in the big action flick
        (“oh my gosh is he going to make it!”) or bust out into tears (“But he loves her!”).
        In those cases, it’s all visual and aural (let’s leave the context of theatre out
        of the discussion for now, but it matters as well), and in the videogame case we added
        in a controller which adds another tactile level of immersion (and in my lucky case,
        with force feedback). 
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        The take away is: it’s possible to engage people on an emotional level without having
        to actually put them into situations or have it be “real.” I am not actually a super-spy
        (as far as you know), yet when I pick up the controller, I am literally playing in
        Sam’s world. With software in general, we have this ability. In fact, we already do
        affect people in emotional way today. 
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        A simple example should suffice to explain. Ever tried to find some function or feature
        in a piece of software you use? You &lt;b style="mso-bidi-font-weight: normal"&gt;know&lt;/b&gt; it’s
        there, but you just can’t seem to find it. Maybe they named it something else? Maybe
        there’s some system to it you haven’t figured out (“What if I hold down the Control
        key?”). It’s frustrating, it’s annoying, and it produces cases of “computer rage.”
        People scream at their computer, they make not-so-friendly gestures at it, and generally
        unleash their emotions on it (or worse, on someone else – we’re human after all).
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        That’s software producing an emotional response. It’s not a &lt;i style="mso-bidi-font-style: normal"&gt;good&lt;/i&gt; response
        of course, but it is one, and powerful at that. This alone points out just how much
        we can have an affect on users. The challenge is to make that an intentionally produced
        reaction (much like reducing an audience to peals of laughter with well-timed comedy)
        and a positive one at that.
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        Ok, so how do videogames fit into this? Videogames help bridge a lot of our understanding
        between the world of Entertainment and what we do in software. Let’s take the Splinter
        Cell example again. Clearly, as made-up entertainment, it puts you in highly unlikely
        and highly unreal situations. At the same time, it creates an atmosphere of tension,
        making every move seem meaningful, of drawing the user in and really making them react
        to the situation, rather than sit back and think about it critically as some bits
        running. (Users typically don’t do this, even when they are working on something and
        thinking critically about it). 
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        I believe a big part of this comes from the sandbox model of game play used successfully
        in many games – think Splinter Cell and Knights of the 
        &lt;st1:place w:st="on"&gt;
            &lt;st1:PlaceName w:st="on"&gt;Old&lt;/st1:PlaceName&gt;
            &lt;st1:PlaceType w:st="on"&gt;Republic&lt;/st1:PlaceType&gt;
        &lt;/st1:place&gt;
        recently, or Mario64 and its predecessors (even Doom). At a basic level, the model
        here is: create an environment for the user where the rules are easy to grasp, failure
        is a learning experience and not a dead end, and the environment provides enough interesting
        challenges to captivate the player. For those who’ve ever played Mario64, you can
        certainly appreciate the first hour you spend jumping and running around before actually
        completing any stages – it was that eye-opening and fun. 
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        This applies to software equally. In Windows, we have an environment for users. Putting
        aside how successful it is at these things, it is designed to easy to grasp, to have
        failure not be an entire dead end, and to provide interesting things to do. Examples
        are the task model to help users find tasks and do them (and it’s consistent across
        the experience for the most part), the Recycle Bin provides one aspect of making failure
        not be a dead end (deleted the file? Just get it back), and those same tasks provide
        a set of interesting things to perform (same for the Start Menu). 
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        In each of your applications, you do the same thing. Now, it is a little more complex
        obviously than a game with 3 buttons. In fact, the challenge we have in modern software
        on PCs is managing the 157 buttons – and balancing that with the sandbox above. But
        when I’m in a given application, I have the context of the sandbox that is Windows,
        as well as the context of the application itself. This can change depending on the
        type of application I’m in and how effective it is. For example, in an editor app,
        it tends to be sets of controls around one thing I’m working with – and I generally
        expect most of those controls to work the same. When I’m in a navigation-based application,
        or perhaps surfing the Web, I have a different set of expectations. The Web, in fact,
        is absolutely fantastic at following these rules and applying them – and it’s one
        of the reasons, I believe, for it’s continued success – easy to pick up and keep going.
        Imagine if every website I went to had 100% different conventions or did not obey
        the basic rules about things like links. (Just to digress a minute: this happens a
        lot more than I’d like actually. Ever gone to a site then hit the back button and
        it doesn’t take you back far enough and so you just reload the same page? How annoying).
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        So that turned into a bit more on other things we can learn from videogames, but I
        want to bring it back to the emotion point. Emotion is a powerful part of who and
        what we are as individuals. It’s also a lens through which all experiences we have
        are filtered. For example, if you are already in a bad mood and something goes awry
        on your computer, you are not going to be a happy camper. At the same time, when you &lt;u&gt;succeed&lt;/u&gt; at
        doing something on your computer (particularly if it was something you thought might
        be difficult), you will be quite pleased with yourself – even proud.
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        This is nothing new of course. Emotional design in products is a relatively old concept
        (if it’s had a few names over the years) and is well practiced by those most experienced
        at supporting a particular brand. (We’ll talk another day about how emotional design
        can be financially rewarding). But it’s something we generally do poorly in software
        – either not recognizing it or not knowing what to do with it.
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        Videogames come in here. While not all videogames are useful to look at (let’s be
        honest, a lot of games suck – but it has nothing to do with the genre), they do generally
        show us where software has been used to tell a story (and I mean more than just text
        here). This continuum, of piecing together the actions a user does in front of a computer
        (or game device) is critical in the general software world as well – it’s how we maintain
        and protect the experiences we want to build (and thus the emotions we want to evoke).
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        Plane has started to descend and they’ve asked me to put all my electronic devices
        away – we’ll have to end this for now.
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        I’ll try and post within the next couple of days some ideas on how to make good experiences
        happen, and evoke good emotions. For those at the PDC, I recommend you start by attending 
        &lt;st1:PersonName w:st="on"&gt;Hillel Cooperman&lt;/st1:PersonName&gt;
        ’s talk, “&lt;a href="http://mymsevents.com/MyMSEvents/search.aspx?s=1&amp;amp;keywords=&amp;amp;keywordtype=3&amp;amp;track=108&amp;amp;speaker=41126&amp;amp;timeslot=0&amp;amp;catFast+Tracks=0&amp;amp;future=0&amp;amp;submit=Search+Now%21"&gt;The
        New Windows “Longhorn” User Experience: Get Users to Fall in Love with Your Software&lt;/a&gt;”
        and visiting the UX Lounge. 
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        I’ll see you there.
    &lt;/p&gt;
&lt;/body&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=53557" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx">PDC</category><category domain="http://blogs.msdn.com/jasmo/archive/tags/user+experience/default.aspx">user experience</category></item><item><title>Let's get this party started</title><link>http://blogs.msdn.com/jasmo/archive/2003/10/25/53556.aspx</link><pubDate>Sat, 25 Oct 2003 07:29:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:53556</guid><dc:creator>jasmo</dc:creator><slash:comments>2</slash:comments><comments>http://blogs.msdn.com/jasmo/comments/53556.aspx</comments><wfw:commentRss>http://blogs.msdn.com/jasmo/commentrss.aspx?PostID=53556</wfw:commentRss><description>&lt;body xmlns="http://www.w3.org/1999/xhtml"&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;?xml:namespace prefix = st1 ns = 
"urn:schemas-microsoft-com:office:smarttags" /&gt;
        Well, it’s just about time to head to 
        &lt;st1:City w:st="on"&gt;
            &lt;st1:place w:st="on"&gt;Los Angeles&lt;/st1:place&gt;
        &lt;/st1:City&gt;
        . I’m flying out tomorrow, spending Sunday setting up, and getting excited to meet
        each and every one of you. Once that happens, the information flow will go from slow,
        slow trickle to incredibly fast, rushing river. 
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;?xml:namespace prefix = o ns = 
"urn:schemas-microsoft-com:office:office" /&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        My primary goal, aside from getting to meet folks, chatting about user experience
        and storage in Longhorn is to get feedback on what we show and talk about – literally,
        what are we going to do &lt;b style="mso-bidi-font-weight: normal"&gt;differently&lt;/b&gt; based
        on what we hear? 
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        A big part of the &lt;a href="http://msdn.microsoft.com/events/pdc/"&gt;PDC&lt;/a&gt; is to learn
        what is going &lt;i style="mso-bidi-font-style: normal"&gt;right&lt;/i&gt;. We’re super jazzed
        about that and obviously we expect a lot of it is going to be well received. But beyond
        that, I really want to know what it is we need to do to belt it out of the park. And
        that can mean changing plans – doing something different, doing something new, or
        even doing something &lt;u&gt;less&lt;/u&gt;. This helps to keep us honest, but also serves to
        simply make sure we’re building the absolute best product we can. Therefore I invite
        you to make sure we know&amp;#160;not only what&amp;#160;you think is right about what we
        are doing, but also what's wrong!
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        I promise the blog will get to some more interesting UX-focused posts soon. Maybe
        I’ll write something on the plane.
    &lt;/p&gt;
&lt;/body&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=53556" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx">PDC</category></item><item><title>Visions of PDC danced in their head...</title><link>http://blogs.msdn.com/jasmo/archive/2003/10/21/53555.aspx</link><pubDate>Tue, 21 Oct 2003 16:12:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:53555</guid><dc:creator>jasmo</dc:creator><slash:comments>0</slash:comments><comments>http://blogs.msdn.com/jasmo/comments/53555.aspx</comments><wfw:commentRss>http://blogs.msdn.com/jasmo/commentrss.aspx?PostID=53555</wfw:commentRss><description>&lt;body xmlns="http://www.w3.org/1999/xhtml"&gt;
    &lt;p&gt;
        &lt;a href="http://blogs.gotdotnet.com/jmazner/"&gt;Jeremy&lt;/a&gt; recently blogged about a
        discussion we've had that relates to Longhorn, the new storage system,&amp;#160;and what&amp;#160;my
        team has&amp;#160;been up to. Of course, since he's so willing to rip me off, feel free
        to go &lt;a href="http://blogs.gotdotnet.com/jmazner/PermaLink.aspx/e0ae245c-7ea8-489c-9cf9-3609e8857447"&gt;read
        his post&lt;/a&gt;, then come back and report here and we'll just steal all his comments
        away. :) I think the topic is worthy of further discussion, so I'll try and put that
        into written word at some point. Right now, as you can see from my updates, I'm clearly
        very busy.
    &lt;/p&gt;
    &lt;p&gt;
        That said, while Jeremy refers you to &lt;a href="http://mymsevents.com/MyMSEvents/search.aspx?s=1&amp;amp;keywords=&amp;amp;keywordtype=3&amp;amp;track=108&amp;amp;speaker=41139&amp;amp;timeslot=0&amp;amp;future=0&amp;amp;submit=Search+Now%21"&gt;CLI323&lt;/a&gt;,
        make sure you also hit up his &lt;a href="http://pdcbloggers.net/Question_and_Answer/PNL05.category"&gt;PDC
        Panel&lt;/a&gt; on Thursday (it's worth it - seriously, I'm missing it and I'm a bit annoyed
        about that), and even make it to our UX Lounge. 
    &lt;/p&gt;
    &lt;p&gt;
        Apparently I'm also at some &lt;a href="http://msdn.microsoft.com/events/pdc/experts.aspx"&gt;Ask
        the Experts&lt;/a&gt; function, something I find highly amusing due to the fact that I am
        clearly no expert. I'll be playing at one at the PDC, I guess - but secretly, I hope
        to learn just as much from all of you. That is supposed to sound cheesy, really.
    &lt;/p&gt;
    &lt;p&gt;
        Back to the mad rush...
    &lt;/p&gt;
&lt;/body&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=53555" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx">PDC</category></item><item><title>Hype and Hope - the PDC!</title><link>http://blogs.msdn.com/jasmo/archive/2003/10/17/53552.aspx</link><pubDate>Fri, 17 Oct 2003 07:19:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:53552</guid><dc:creator>jasmo</dc:creator><slash:comments>1</slash:comments><comments>http://blogs.msdn.com/jasmo/comments/53552.aspx</comments><wfw:commentRss>http://blogs.msdn.com/jasmo/commentrss.aspx?PostID=53552</wfw:commentRss><description>&lt;body xmlns="http://www.w3.org/1999/xhtml"&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;a href="http://msdn.microsoft.com/events/pdc/"&gt;PDC&lt;/a&gt; preparation continues to move
        into high gear, and the excitement is building. The hype machine, of course, cannot
        help but go into overdrive – people are simply so &lt;em&gt;jazzed&lt;/em&gt; about this show
        (internally and externally) that it’s good we’re going to get it done and over with
        soon. I’ve never seen us so jazzed internally about this – the real issue is going
        to be the reception we get – will we have enough information, will we get everyone
        excited, will people see the basic value of the platform we are building for the industry?
        Time will tell, and I’m nervous as heck about it. 
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;&lt;?xml:namespace prefix = o ns = 
"urn:schemas-microsoft-com:office:office" /&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        Work also continues on preparing slides – the usual you might expect – and we keep
        getting asked the same thing: “What 3 points do you want people to walk away with?”
        We then have to put that in perspective of each day – “Ok, and how does that stand
        out, or resonate with, the other 5 sessions they attend that day” – working out to
        some roughly &lt;strong&gt;18&lt;/strong&gt; “must-get” bullet points. 
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        Of course, internally we also talk about the different profiles of developers out
        there and how we make sure to get on each level (for example, you focus on different
        things provided to the hardcore C++ girl versus the VB.NET guy). As a UX person, I
        find this incredibly comfortable – I basically get to understand our developers much
        better, and then think deeply about how they will perceive what we are doing, and
        what’s most valuable. Obviously, that VB.NET guy isn’t going to care much about some
        low-level APIs – he’s going to be much more interested in the higher level capabilities
        – that help him do his job better, faster and easier. And so on and so forth. What’s
        really interesting is then bridging the gap – because we’re all multifaceted, you
        even have the developer who’s real strong on networking and likes to dig in deep,
        but fundamentally wants the simplest way to build UI – how do we make that happen,
        and how do we not just dump them in one silo (i.e., “You are a C++ developer, don’t
        look at that other thing.”). The .NET Framework helps us a ton here (with all the
        language support) but a key point will be making sure we can intelligently talk to
        all these points…
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        And the best part is, we’ll surely know in real-time as we get feedback in L.A. from
        people there, and very likely, the blogs that will be happening daily (even hourly!)
        like mine. 
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        I’m very anxious for that in particular, as my blog can become less vague and speculative
        (i.e. “gosh I hope you like the PDC”) and much more concrete. I’m also genuinely interested
        in talking to the folks who will be there, and posting more discussion based on that. 
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        &lt;o:p&gt;&amp;#160;&lt;/o:p&gt;
    &lt;/p&gt;
    &lt;p class="MsoNormal" style="MARGIN: 0in 0in 0pt"&gt;
        Time to get back to work.
    &lt;/p&gt;
&lt;/body&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=53552" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx">PDC</category></item><item><title>Random morsels</title><link>http://blogs.msdn.com/jasmo/archive/2003/10/13/53549.aspx</link><pubDate>Mon, 13 Oct 2003 17:53:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:53549</guid><dc:creator>jasmo</dc:creator><slash:comments>2</slash:comments><comments>http://blogs.msdn.com/jasmo/comments/53549.aspx</comments><wfw:commentRss>http://blogs.msdn.com/jasmo/commentrss.aspx?PostID=53549</wfw:commentRss><description>&lt;body xmlns="http://www.w3.org/1999/xhtml"&gt;
    &lt;p&gt;
        I'm such a slacker. I haven't posted in days!
    &lt;/p&gt;
    &lt;p&gt;
        I actually was writing up a post about video games and user experience, but I failed
        to post it because of the overall level of pretentiousness. If I can clean that up
        to make an actual &lt;em&gt;point&lt;/em&gt; I may post it soon.
    &lt;/p&gt;
    &lt;p&gt;
        &lt;a href="http://weblogs.asp.net/pmarcucci/"&gt;Paolo Marcucci's&lt;/a&gt; session browser for
        the &lt;a href="http://msdn.microsoft.com/events/pdc/"&gt;PDC&lt;/a&gt; seems to have gone RTM &lt;a href="http://weblogs.asp.net/pmarcucci/posts/31704.aspx"&gt;over
        the weekend&lt;/a&gt; (or technically, RTW). He's been dealing with performance issues,
        and then made some tradeoffs of footprint vs. load times. I think he's gone the right
        way (at least with what he has to work with). Check it out.
    &lt;/p&gt;
    &lt;p&gt;
        Looks like we're coming into the homestretch leading to PDC. Lots of work remaining
        to be done on the slides (and lots of scratching of heads and asking, "Well, what
        3 things will people take away from this?" and so on) as well as getting demos up
        and running to show off. I'm particularly giddy on that point, and I'll actually be
        doing one of the demos in the &lt;a href="http://mymsevents.com/MyMSEvents/search.aspx?s=1&amp;amp;keywords=&amp;amp;keywordtype=3&amp;amp;track=108&amp;amp;speaker=41139&amp;amp;timeslot=0&amp;amp;future=0&amp;amp;submit=Search+Now%21"&gt;CLI323&lt;/a&gt; talk.&amp;#160;&amp;#160;
    &lt;/p&gt;
    &lt;p&gt;
        I'm starting to drink the Kool-aid myself - in fact, the only thing I'm not excited
        about is Los Angeles, but I'm sure it'll have it's moments too. But here I'll get
        to meet tons of developers, talk with folk about our work in Longhorn, and very likely
        get a ton of feedback on it. Now, if I can only get some sleep before we get there...
    &lt;/p&gt;
&lt;/body&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=53549" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/jasmo/archive/tags/random/default.aspx">random</category><category domain="http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx">PDC</category></item><item><title>PDC &amp; Intrigue!</title><link>http://blogs.msdn.com/jasmo/archive/2003/10/09/53548.aspx</link><pubDate>Thu, 09 Oct 2003 07:38:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:53548</guid><dc:creator>jasmo</dc:creator><slash:comments>0</slash:comments><comments>http://blogs.msdn.com/jasmo/comments/53548.aspx</comments><wfw:commentRss>http://blogs.msdn.com/jasmo/commentrss.aspx?PostID=53548</wfw:commentRss><description>&lt;body xmlns="http://www.w3.org/1999/xhtml"&gt;
    &lt;p&gt;
        Alright, looks like I'm &lt;strong&gt;finally&lt;/strong&gt; set for a hotel. I have one booked,
        and I'm working on actually setting something else up that would be cheaper for Microsoft
        and closer to the convention center - but at the very least, I have a place to sleep!
        It's an unbelievably good stress relief (sleeping in doorways in L.A. was not my idea
        of a good time). 
    &lt;/p&gt;
    &lt;p&gt;
        I've also started to work out all the various people I wanted to catch up with and
        so on at the PDC. In addition in participating in talk &lt;a href="http://mymsevents.com/MyMSEvents/search.aspx?s=1&amp;amp;keywords=&amp;amp;keywordtype=3&amp;amp;track=108&amp;amp;speaker=41139&amp;amp;timeslot=0&amp;amp;future=0&amp;amp;submit=Search+Now%21"&gt;CLI
        323&lt;/a&gt; (which is shaping up nicely!) I'll be in the &lt;u&gt;UX Lounge&lt;/u&gt; (or so I'm lead
        to believe) where I'll be able to chat on that topic as well as many others. I'll
        post here what times I'll actually be around. As that usually gets changed at the
        last minute, expect to see something up on the 26th or so. There will also be a &lt;strong&gt;ton &lt;/strong&gt;of
        other great user experience folks to chat to, many very knowledgeable on the topics
        the PDC is going to be about... More on that later. 
    &lt;/p&gt;
    &lt;p&gt;
        It looks like people were fairly interested in my "quick and dirty" usability post
        - I think I'll add some more of that type of commentary in the near future. As usual,
        I'll try and keep it relevant and entertaining (of course, I have no idea if the first
        was...).
    &lt;/p&gt;
&lt;/body&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=53548" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/jasmo/archive/tags/random/default.aspx">random</category><category domain="http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx">PDC</category></item><item><title>PDC Tidbits</title><link>http://blogs.msdn.com/jasmo/archive/2003/10/07/53544.aspx</link><pubDate>Wed, 08 Oct 2003 06:33:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:53544</guid><dc:creator>jasmo</dc:creator><slash:comments>0</slash:comments><comments>http://blogs.msdn.com/jasmo/comments/53544.aspx</comments><wfw:commentRss>http://blogs.msdn.com/jasmo/commentrss.aspx?PostID=53544</wfw:commentRss><description>&lt;body xmlns="http://www.w3.org/1999/xhtml"&gt;
    &lt;p&gt;
        &lt;a href="http://weblogs.asp.net/pmarcucci/"&gt;Paolo Marcucci&lt;/a&gt; has made great progress
        on his &lt;a href="http://weblogs.asp.net/pmarcucci/posts/30982.aspx"&gt;PocketPC PDC app&lt;/a&gt;.
        I'm quite excited about it, despite not having a PocketPC... I'm hoping if I link
        him enough, I'll get one. I mean, wouldn't you want that kind of endorsement? I'll
        be sending Paolo some thoughts on what I'd like to see here, feel free to do the same.
        Hopefully we'll get something that meets all &lt;u&gt;my&lt;/u&gt; needs. :)
    &lt;/p&gt;
    &lt;p&gt;
        As PDC approaches, the excitement and fear is growing palpable - will people love
        what we have to show? Will they be impressed? Will they be as excited as &lt;em&gt;we&lt;/em&gt; are?
        I'm looking forward to meeting all these developers and seeing what they think of
        my work - and engaging one on one with them. &lt;a href="http://walteratwork.com/"&gt;Walter&lt;/a&gt; and &lt;a href="http://blogs.gotdotnet.com/jmazner/"&gt;Jeremy&lt;/a&gt;,
        for example, are chomping at the bit to spill the beans - a bit of this is pride,
        but a huge part is just saying, "hey... whaddya think? are we solving your needs?"
        My personal interest largely comes from the first unveiling of what I've been working
        on for 2+ years, and the feedback we'll get. To be clear, that means I (and Microsoft
        at large) am interested in what we need to change, as well as what works well and
        should be further brought forward. This is as close as I've been to having a kid,
        and I'm proud of this baby. 
    &lt;/p&gt;
    &lt;p&gt;
        If we're doing a good job, that means this blog will likely get more interesting.
        If not, well... Maybe it will be back to the dungeons for me. :)
    &lt;/p&gt;
    &lt;p&gt;
        Oh, and thanks to the folks who've offered me hotel rooms in L.A. - Thanks! But I'm
        sure I can manage on my own. I appreciate the offers.
    &lt;/p&gt;
&lt;/body&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=53544" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx">PDC</category></item><item><title>PDC Travel</title><link>http://blogs.msdn.com/jasmo/archive/2003/10/05/53537.aspx</link><pubDate>Sun, 05 Oct 2003 23:51:00 GMT</pubDate><guid isPermaLink="false">91d46819-8472-40ad-a661-2c78acb4018c:53537</guid><dc:creator>jasmo</dc:creator><slash:comments>2</slash:comments><comments>http://blogs.msdn.com/jasmo/comments/53537.aspx</comments><wfw:commentRss>http://blogs.msdn.com/jasmo/commentrss.aspx?PostID=53537</wfw:commentRss><description>&lt;body xmlns="http://www.w3.org/1999/xhtml"&gt;
    &lt;p&gt;
        I'm all set for the PDC - but I don't have a hotel yet! Early last week, all the MS
        setup places were booked (at least for one night they all were) and I've been working
        with our travel folk to figure out where I can get a room. I'm there Saturday through
        Thursday, so it looks like it may even be split between two places. No word yet, of
        course. Should know more Monday.
    &lt;/p&gt;
    &lt;p&gt;
        Maybe I should just get a big ol' RV and camp out in front of the conference center?
        I could dress it up like the Monster House one. On the other hand, do I really need
        a place to sleep? It's L.A.after all, there's always something to do or see, right?
    &lt;/p&gt;
    &lt;p&gt;
        There's a number of interesting talks originating from the Windows Shell team at PDC.
        I'm planning to make all of them (when not hanging out in the UX Lounge, etc), this
        will be our first big presence in many years. I'm curious as well to the folk we will
        be seeing - what's going to be on their minds? How will they react to what we're doing,
        and what we're offering? October promises to be quite the waiting game.
    &lt;/p&gt;
&lt;/body&gt;&lt;img src="http://blogs.msdn.com/aggbug.aspx?PostID=53537" width="1" height="1"&gt;</description><category domain="http://blogs.msdn.com/jasmo/archive/tags/PDC/default.aspx">PDC</category></item></channel></rss>