Back in action
Hi there,
After a long hiatus, I am back to blogging again. I recently took on a new role driving the technology strategy behind our ecommerce solutions. I will be working with techies in the Retail industry again..hooorraay...as you all know industries is my passion, I worked with some great people in Retail and am looking to reconnect.
A bit about my fish bowl, ecommerce is evolving. Retailers are not only looking for online stores but experimenting with social computing / crowd sourcing. Only today, I saw two new items, Lane Bryant's blogging, pics, videos site and Lands End flashy (or silvery) page for kids to design toy backpacks. Companies like Nike, P&G has been trendsetters here. Amazon defined the bar for this with product reviews, merchant ratings, cross sell/up sell etc. Then there are analytics, the obsession to know what customers are doing online. As the traffic on their websites grow, retailers are eyeing advertising as a channel as well. All this stuff fits into what many people are calling digital marketing.
Microsoft has great products and partners in this area. Commerce Servers is the lynchpin of our strategy. What MS offers with a combination of CS, SharePoint, FAST (contextual search), Atlas (advertising analytics) is a comprehensive platform for digital marketing and ecommerce...More on this later...
