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The convergence of social networking and ecommerce

Facebook: 250 million users, 120 million logins a day, 5 billions minutes spent on the site each day

Is Facebook an ecommerce destination, retailers should be drooling at these numbers. Sears and Threadless already allowed people to add items to their cart on FB and now 1-800 flowers has opened shop on the community site. I just tried it and can tell you the experience is awesome, from selection to completing the transaction, you dont leave the FB site.

I also read somewhere that china's Alibaba is adding social networking to its ecommerce site...so they are coming from both ways...ecommerce vendors are going social and social sites are adding ecommerce...I love this convergence

What do you think, will this scare the users away from FB...I am a big fan of simplicity and consolidation...if there is one site I got to for my shopping, news, fun and to stay in touch with buddies...i would love it....its like a big online mall experience

Published Wednesday, August 05, 2009 9:11 AM by javeds
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