Joe Calev's WebLog

Recently I have spent time reading the book, Branded Customer Service and discussing different experiences based on the book. The basic premise of the book is that you need to unify your brand marketing and brand deliverance. In other words, the brand Read More...

Yesterday I wrote about my first impressions of the book Branded Customer Service and how I felt it applied to the two airlines I used on my trip to Thailand. A little more interesting, I will now discuss my opinion of how well I think we do this at Microsoft. Read More...

On the plane ride back from Thailand, I started reading Branded Customer Service by Janelle Barlow and Paul Stewart. Although I still have a good portion of the book before me, it has led me to look at things with a different viewpoint. My primary criticism Read More...