<?xml version="1.0" encoding="UTF-8" ?>
<?xml-stylesheet type="text/xsl" href="http://blogs.msdn.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>WOM Unit +=1: Great Podcast on Measuring Word of Mouth</title><link>http://blogs.msdn.com/jledgard/archive/2005/07/22/441962.aspx</link><description>Here is a link to the Church of the Customer’s latest podcast on measuring influencers and the effectiveness of word of mouth advertising. Good stuff that’s worth listening to. http://customerevangelists.typepad.com/blog/2005/07/podcast_measuri.html</description><dc:language>en-US</dc:language><generator>CommunityServer 2.1 SP1 (Build: 61025.2)</generator></channel></rss>