Ford SYNC - Beyond cool, it sells cars, too!
Regular readers of this blog know that I've been excited about Ford's SYNC for quite a while now. For those that don't know, SYNC is Ford's implementation of Windows Automotive inside their vehicles to provide hands free access to media and phone. For a great, quick demonstration of SYNC reading/sending text messages and playing music from a USB flash drive, see here.
But the obvious $64,000 dollar question -- the one that will ultimately determine the future of SYNC -- has been this: Will SYNC help Ford sell cars?
With only four months on the market, the early indicators are a resounding YES! According to Ford's press release today, vehicles with SYNC moved off dealer lots twice fast as those without SYNC during the month of November. With days of inventory on lot being one of the key indicators of both dealer and automaker health, cutting the number of days to sell a car in half is a huge impact!
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About john.mullinax
John Mullinax is a Platform Strategy Advisor with Microsoft's DPE Team. Before joining Microsoft in 2006, John held a vartiety of positions at Ford Motor Company, most recently leading IT services strategy to support explosive business growth in China. Other positions included: Enterprise Architect, Application Portfolio Management, Technology Governance, and Product Manager. Prior to joining Ford, John earned his MBA at the University of Washington. Before that, he was Director of Elections for Douglas County, Washington, where he conducted the first Federal mail-ballot election in the USA. Subsequently, he joined the Secretary of State's office as a consultant working with county election officials in Washington state to improve operational effectiveness, integrity, and security (aka, to prevent the kind of debacle we saw in Florida in 2000).
