Lies, Damned Lies...: Online Advertising Business 101, Part I - The Online Advertising Value Chain
Ever wondered how the ad industry works? If so, you'll be happy to know that Ian Thomas from Lies, Damned Lies..., wrote a good introduction. Part one focuses on the players in the value stream: content publisher, ad network, ad agency, and advertiser. Worth a look.
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About john.mullinax
John Mullinax is a Platform Strategy Advisor with Microsoft's DPE Team. Before joining Microsoft in 2006, John held a vartiety of positions at Ford Motor Company, most recently leading IT services strategy to support explosive business growth in China. Other positions included: Enterprise Architect, Application Portfolio Management, Technology Governance, and Product Manager. Prior to joining Ford, John earned his MBA at the University of Washington. Before that, he was Director of Elections for Douglas County, Washington, where he conducted the first Federal mail-ballot election in the USA. Subsequently, he joined the Secretary of State's office as a consultant working with county election officials in Washington state to improve operational effectiveness, integrity, and security (aka, to prevent the kind of debacle we saw in Florida in 2000).
