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The consumer value stream mind set
12 November 07 07:47 PM | john.mullinax | 6 Comments   

I saw this today, and it cracked me up. It's an insightful (and funny!) one-panel exposition on the importance of understanding consumer motivations -- the things that are important to them, what they are trying to accomplish. In microeconomic terms -- Read More...

Filed under: UX, User Experience, consumer experience, Brand, consumer value stream

Building brand and transcending walled gardens
30 October 07 01:46 AM | john.mullinax | 16 Comments   

Ok - so I've been posting about Popfly a lot lately. Why am I so excited about Popfly? It's simple, actually. Popfly is more than a mashup maker. And it's more than a Mashout tool (for sharing mashups) -- though it is that, too. What makes Popfly so exciting Read More...

Filed under: innovation, User Experience, social networking, silverlight, Popfly, Brand, FaceBook, Windows Live