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Optimizing the consumer value stream
03 July 07 11:33 PM | john.mullinax | 6 Comments   

Technorati Tags: systems thinking , lean , consumer experience , web 2.0 , next web , loyalty Are you thinking about your consumers' personal value stream?  The businesses I generally work with are familiar with the notion of a value chain or a value Read More...

Filed under: change, lean, UX, User Experience, consumer experience, social networking, mashups

What is Surface?
04 June 07 08:30 PM | john.mullinax | 4 Comments   

Well, by now I imagine many folks may have heard a little bit about Surface -- Microsoft's latest computing innovation. There's a reason Surface is getting a lot of buzz: it really is ground breaking! For those who haven't seen it yet, you owe it to yourself Read More...

Filed under: innovation, change, UX, Design, consumer experience, Surface

Empowered Consumer Experiences Drive Loyalty, Profits
08 May 07 09:00 PM | john.mullinax | 2 Comments   

We don’t get a physical newspaper at our house, but sometimes my wife will go buy one – and then throw it away (!) – to get the coupons inside. It’s not just my family abandoning newspapers -- newspaper circulations have been declining for over 15 years Read More...

Filed under: change, UX, User Experience, consumer experience, grocery business