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John's Web Thoughts

The Ramblings of a Web 2.0 Evangelist

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Marketing to the 2.0 Consumer
The Web 2.0 world is one that embraces the collective knowledge of the community as a resource to making individual buying decisions. Marketing can be defined as the science/art of influencing these decisions. Traditional approaches have embraced mass Read More...

by johnel@microsoft.com | 0 Comments

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