The Web 2.0 disruption is driven by social and business drivers and the increased level of broadband connectivity. Web 2.0 is about enabling consumers through community collaboration and social aggregation. New solutions to old problems are being discovered
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The Web 2.0 world is one that embraces the collective knowledge of the community as a resource to making individual buying decisions. Marketing can be defined as the science/art of influencing these decisions. Traditional approaches have embraced mass
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