Big, hairy and audacious : Which company should I start?
From the three identified factors/criteria that an entrepreneur could use to select a venture, we discussed applying Maslow's hierarchy of needs to identify and size up the market. I've always been fascinated by the bigness of an idea and its impact. I've come to learn/realize that bigness is actually important (almost indispensable).
- What are you most passionate about (and where can you add value)?
- Ask Maslow: Which need in Maslow's hierarchy of needs is your idea addressing?
- How BIG, HAIRY and AUDACIOUS is your idea?
If we at some of the visions of super-successful entrepreneurs, they've always strived to tackle big, hairy and audacious pursuits. Bill Gates wanted to put a computer on every desk, while Henry Ford strived to make cars affordable for everyone. That word "every" makes all the difference.The grandness of the vision is not only stimulating for you as an entrepreneur, it ends up serving as a magnet for talent. As an entrepreneur you want super smart people to join you and smart folks are not easily excited by mediocre visions or mediocre entrepreneurs striving to solve a small problem. Smart people always want to work on big hard problems. So by selecting a big, hairy and audacious venture will significantly increase your chances of attracting smart people to join you.
More at the original post: http://www.kintya.com/blog/2008/09/big-hairy-and-a.html
-Kintan
