Weblogs: An Asymmetrical Threat to Google Hegemony?

"The humble weblog has finally achieved dominance over Google, the world's most-used search engine." -Andrew Orlowski in the Register

This is old news in the blogosphere but it definitely deserves more press. Google, a company that I hold in the highest regard (unrivaled product | crafty revenue model | take their employees to Tahoe for a week of skiing each year | developer-friendly | brand recognition galore), is planning to have an IPO next year, "The Google IPO". I wonder how many Wall Street traders, investment consultants, and fund managers even know what a blog or a trackback is.

You can get a good sense of the power weblogs have in the Land-o-Google by searching for these otherwise common words (off the top of my head): better living, dare (kuro5in), dive, doc, gentile, ongoing, ruby, winer... The list goes on. What do those words have in common? They're all weblogger names or aliases. Why do they rank so highly in Google searches? Read the article.

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# Phil said on October 15, 2003 1:39 PM:: I remember a recent interview with Page & Brin in which they said that Google is NOT planning on going public as they have no need for outside funding. They could have been lying, but I think they were being honest. I know a few people that work there and they said that there really is no plan for an IPO. I think the guy who wrote the article is just speculating...
# Korby Parnell said on October 15, 2003 3:55 PM:: Hi Phil. You could be right. I spoke with a few Google folks--separately, on different lifts--last January at Tahoe (lucky suckers) and they all said the same thing. For the record, I know absolutely nothing about Microsoft's interest in this space, if there is any, nor anyone who does, to the best of my knowledge.
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