Live Search

A quick note about my upcoming keynote at the Search Engine Strategies conference, Tuesday, August 19^th at 9:00 am in San Jose. Kevin Ryan and the entire SES organization put on one of the best search conferences around. This year I have the privilege to present to more than 4,000 of you down in the Valley. Our large presence around the show will let us hear from all of you about our products and services and help us better understand the perspective that you bring to the show.

During my keynote on day two, I'll share with you our perspectives on how the search landscape has changed and how it will continue to evolve, based on key trends and our ability as an industry to react to them. I'll take you back in time a bit to talk about our early days of search marketing and look forward to the industry’s recent moves into semantic search. It’s an exciting time for us all as we begin to usher in a new phase of search that looks at how we can deliver a more intuitive user experience and a better ROI for advertisers. With these changes, I'll talk about how Microsoft is addressing and embracing this evolution. Specifically, I'll highlight some of the new product features, including Live Search cashback, which we unveiled at Advance08. I’ll also focus on how we think about building more open and sophisticated tools for advertisers and publishers, and show a few demos like our recently released Webmaster tools.

All of this, coupled with a Q&A session with Kevin Ryan, should make for a great opportunity to talk about how search is evolving and where Microsoft is headed.

I look forward to meeting many of you at another great SES San Jose conference. And please stop by our booth #309.

Satya Nadella, Senior Vice President, Search, Portal, and Advertising

Where you can find us

Monday, August 18

• 9:45am-11:00am: Universal & Blended Search Todd Schwartz, Group Product Manager, Live Search
• 11:15am-12:30pm: Semantic Search: How Will It Change Our Lives? Scott Prevost, General Manager and Director of Product, Powerset
• 2:45pm-4:00pm: Everything but Google: Alternative Search Advertising Options Mary Berk, Senior Product Manager, Microsoft

Tuesday, August 19

• 9:00am-10:00am: Morning Keynote Satya Nadella, SVP, Search, Portal & Advertising Platform Group, Microsoft
• 4:00pm-5:15pm: Identify, Analyze, Act: SEM by the Numbers Brian Cosgrove, Site-Side Analytics Engineer, AvenueA / Razorfish

We're also hosting a sponsored session, Diagnose SEO Issues Using Live Search Webmaster Tools, on Tuesday from 2:45pm-3:45pm. Speakers are:

• Nathan Buggia, Program Manager Lead, Webmaster Tools, Microsoft
• Andy Woods, Development Lead, Webmaster Tools, Microsoft
• Ani Babaian, Senior Product Manager, Webmaster Tools, Microsoft

Wednesday, August 20

• 10:30am-11:45am: Building a Search Friendly Site William Flaiz, VP, Search Engine Optimization & Web Analytics, AvenueA / Razorfish
• 1:00pm-2:15pm: Searcher Behavior Research Update Pavan Lee, Research Manager, Microsoft
• 1:00pm-2:15pm: Auditing Paid Listings & Click Fraud Matthew Gretzer, VP & Global Discipline Lead of Search Marketing, AvenueA / Razorfish
• 2:45pm-4:00pm: Keywords & Content: Search Marketing Foundations Jorie Waterman, Lead Program Manager, adCenter Keyword Research Platform

Thursday, August 21

• 10:15am-11:15am: Effective Contextual Search Management Dennis Buchheim, Sr. Director - Product Management, APS Networks, Microsoft
• 1:30pm-2:30pm: Organic Listings Forum Nathan Buggia, Program Manager Lead, Webmaster Center, Live Search
• 2:45pm-3:45pm: Site Clinic Jeremiah Andrick, Program Manager, Webmaster Center, Live Search
• 2:45pm-3:45pm: In House SEO: Lessons learned & Victories Won Derrick Wheeler, Senior SEO Architect, Microsoft

Find out more about Microsoft's presence at SES in the Webmaster blog and the adCenter blog.