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December 2006 - Posts

Sunday, December 31, 2006 1:04 PM

Making Life Easier For Your Customers

Picked up the dry cleaning on Friday. As I was putting things away, I noticed that my wife's clothes and mine were tied together or put in the same plastic bags. Why not make it one step easier for us and separate the male/female items as the dry cleaner
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Thursday, December 28, 2006 11:27 AM

Book Review: First, Break All The Rules

In sports, it is obvious. If a guy can throw, make him a quarterback. If he can shoot, don't force him to rebound. If he can pitch for only 1 inning, make him a reliever. Yet, somehow businesses miss this lesson and look to "round out" individuals by
Posted by jerman of the board | 0 Comments
Wednesday, December 27, 2006 9:41 AM

A glimpse of the future...

Spent some time in the virtual world of Second Life last night. It's both exciting and very scary. Exciting because it gives a glimpse of what a true virtual world can be. You can assume a totally foreign personality, act on interests that you may not
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Friday, December 22, 2006 10:11 AM

Where to Order Co-Branded Items

https://shop.ecompanystore.com/mspartners/MCP_Login.asp
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Friday, December 22, 2006 9:49 AM

Xmas Week Work Schedule

Tim Baer of Network ATS said it best: I'm not taking vacation, but I won't be setting the alarm clock either. Talk to you in the new year. Happy Holidays.
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Tuesday, December 19, 2006 12:38 PM

Ready to Go Campaigns

Take a look at http://partner.microsoft.com/us/launch Some new efforts from the Microsoft Partner team to help you market more successfully. List sources (access to MS list purchases at reduced costs) Content and messaging customizable collateral look
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Monday, December 18, 2006 1:42 PM

Psychographic profiling in action...

As marketers start using data to better understand customers and "how they think," there's a move towards "psychographic" profiling. Instead of saying that 2 customers who live in the same zip code or have the same income are the same, they try to say,
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Monday, December 18, 2006 10:10 AM

Top 10 Movies to Watch If You Are in Sales...

http://www.squidoo.com/salesmovies
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Friday, December 15, 2006 12:02 PM

Creativity in Action...

Shout out to Ellie at Enabling Technologies . Call her at 443 625 5112. This is someone who knows how to differentiate herself!!
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Friday, December 15, 2006 10:43 AM

Inserting Your Logo for the Launch Invite...

Had some questions on how this is done. Here's the answer: What I did, was, I copied what you sent me in to a new e-mail message, then I saved the logo to my computer. Then in the e-mail message, I right clicked on the spot to insert the logo and I select
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Friday, December 15, 2006 10:36 AM

Daring to be different...

We've all seen the "I'm away from the office" emails. They are normally bland. Check out this one I got from Andy Sernovitz, CEO of the Word of Mouth Marketing Association. I'm even talking about his Out of Office message. Brilliant!! What a great way
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Friday, December 15, 2006 10:35 AM

Listening to your customers...

I got home from work this PM to try and log on to NetBank and pay my bill...a process which 12 hours ago inspired the this is broken post. The site was still down. I couldn't even email customer support. I scrolled through the site and found the name
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Friday, December 15, 2006 10:30 AM

This Is Broken...

There's a great site called www.thisisbroken.com where people submit examples of things that were designed from a perspective other than the customer. It makes you think about how to make things as easy as possible. I've been a Netbank customer for about
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Wednesday, December 13, 2006 10:24 AM

Benefits of the Microsoft Partner Relationship

From Don Louque at GTS Advantage We have had two recent opportunities that came to us solely because of the investments we’ve made in our partnership with Microsoft. The first was an opportunity with a firm in the nearby town of Strasburg. They contacted
Posted by jerman of the board | 0 Comments
Tuesday, December 12, 2006 1:26 PM

Sometimes it pays to be different...

...and sometimes it doesn't http://online.wsj.com/article/SB116580282582346161-email.html Bad Fit How a Highflier in Marketing Fell at Wal-Mart Racy Ads, Unusual Strategy Won Julie Roehm Buzz; Questions About Freebies A Lingerie Pitch Gets Nixed By GARY
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Friday, December 08, 2006 11:56 AM

Am I working now?

I’m sitting in Starbucks now at 9.50am. I am meeting a partner at 10am for a meeting that may be more networking than pure business. I’m wearing “casual Friday” clothes and just came from donating blood (which I couldn’t do b/c of my cancer treatments).
Posted by jerman of the board | 3 Comments
Friday, December 08, 2006 11:53 AM

Your Email Signature...

The text that is automatically placed at the bottom of outgoing emails is called your "signature." Sometimes people get cute and creative with inspirational quotes, etc. That's fine with me. What's not fine with me is....when people (at least in a business
Posted by jerman of the board | 0 Comments
Saturday, December 02, 2006 6:35 PM

Dental Consultant..

I am the unofficial marketing consultant to my dentist. A few months ago, we started talking about her plan to acquire new patients. She expressed interest in doing a newsletter to people in the surrounding area. "Terrible idea," I said. "Too expensive
Posted by jerman of the board | 1 Comments
 
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