Igniting the Revolution...

I think my biggest take away was focusing on the story -- what story do we need to tell out customers, and how do we want to make that a complete, single "one thing" we do remarkably.

I really enjoyed being introduced to Seth Godin. I think there are a lot of gold nugets to mine from his books and blog, etc.

Jermy's passion introducing Seth rivals Christina Aguilera doing James Brown at the Grammy's. Although Christina is a better looking.

My take aways: "Small is Big" I like the idea that a Small Business can compete with larger businesses based on expertise, quality, responsiveness, etc. and that the trend is to seek out those small-mid sized businesses that have the ability to provide the right solutions.

Also: "Make your message remarkable" - I heard Jeremy say this in another meeting. Seth really put that into focus.

Finally the concept of creating a community of interested people who will help you spread your story on the web through Blogs is very powerful. This is definitely an area my company has overlooked. We will need to look into this and utilize this technique.

Refreshing--that's how I would characterize Seth's thoughts and presentation. After the fact, it seems pretty obvious but it reminds me how easy it is to get offsync with performing marketing mechanically and what the real drivers should be--people and what interests and is important to them.

My biggest take away was how Seth's ideas and social sites more generally are trying to recreate on the web what great marketers have been doing for years--attracting prospects with real value and using word-of-mouth to genearte interest and sales.

But I am not over-enamored after digging into some of the sound bytes.

1. Of course, everyone, should try to offer remarkable products, but it's not that easy. So nothing new here. That doesn't mean don't try.

2. The sales funnel still makes sense to talk about and track potential customers and I think that Seth's ideas talk more about attracting prospsects in more innnovative ways with real value and using viral marketing, but don't throw the funnel out.

Sometimes things just don't go your way... Karen, one of our best marketers , was the victim of the snow

Thanks to Jeremy for a terrific event that was exceeded only by the witty, thoughtful, and expert introduction of Seth Godin.

The take aways for me were the social networking power and paradigm shift that is happeing at an ever increasing pace.  Since then we have been focussing on the Purple Cow experience that we want to offer.  Creating an exceptional product and service is not easy or everyone would do it.  If properly achieved, however, the results will be well worth it.  Our marketing and sales team are working hard to achieve this and to implement a Purple Cow program.  The road will be long and we are looking forward to it.

Ok, so my marketing hero isn't 100% wrong about " interruption marketing " but he's a bit wrong. When

Had a chat the other day with one of Microsoft's leading (if not, the leading) community builder/marketer,