Igniting the Revolution...
Change the way that Microsoft does Marketing...or Get Fired Tryin'
This is my final post on this blog. Please update your browsers to this link And your RSS readers...
Date: 04/23/2008
Fair amount of hullaballoo (at least in the virtual circles in which I run) about the social media...
Date: 04/17/2008
Let me admit upfront. This isn't my idea at all. I'm lifting it wholesale from Virginia Miracle of...
Date: 04/16/2008
Do Price and Quality go hand in hand? We know that they don't, but as consumers, we aren't always...
Date: 04/14/2008
Let's assume for a minute that you are trying to build a unique 'global micro-brand.' You know that...
Date: 04/10/2008
If you are buying advertising, how do you know you are getting "a good deal?" There's no market...
Date: 04/08/2008
It's been a few years since I read Sun Tzu's the Art of War, but Google's announcement yesterday of...
Date: 04/08/2008
Make yourself a Tweetcloud (here's mine). Good chance to take a look at HOW you are communicating...
Date: 04/07/2008
If we're truly in the "attention economy," then a book like Hypnotic Writing could definitely be a...
Date: 04/05/2008
Which comes first? The story or the work? The story or the product? Seth Godin raised this...
Date: 04/04/2008
If we've said it once, we've said it a thousand times, no company, no individual can "control the...
Date: 04/03/2008
is of course, when you have a job. And, the best time to "work your network" is when you don't...
Date: 04/03/2008
Call out to my cuz, Ben, for this one.
Date: 04/03/2008
Ok, so let's say you are a brand manager at P&G or a product manager at Microsoft... Or let's...
Date: 04/02/2008
Few things build a person's credibility with me faster than honest feedback. Met Bill from Neudesic...
Date: 04/01/2008
Veronica Kennedy is getting married in October. For the past 2 months, I've followed the wedding...
Date: 04/01/2008
The book Wikinomics offers up the idea that Internet technologies will enable companies to more...
Date: 03/27/2008
Because she listens. I posted a review of her book, Brazen Careerist, on my personal blog (as well...
Date: 03/26/2008
At first I thought, "another self-help book by a would-be know-it-all." I'd read Penelope...
Date: 03/26/2008
The appeal of blogs to a corporation is the ability for an individual to effectively scale his...
Date: 03/26/2008
More than one person (Ben Gordon and Mike Fox, for starters) have asked the question of how I...
Date: 03/23/2008
There's a lot of debate in the blogosphere about the value of a recommendation on LinkedIn. Are they...
Date: 03/23/2008
If you are a power Outlook user, there is still no SaaS/online substitute for what you do. But,...
Date: 03/21/2008
If you read my review of SuperCrunchers and are as convinced as I am about the value of using smart...
Date: 03/20/2008
Unfortunately, it's not going to happen. Ok, well it might, but the odds are seriously against you....
Date: 03/20/2008
One of the smartest things I've done in my home PC setup was to install Virtual PC (also a version...
Date: 03/19/2008
By now, you've been on the receiving end (and perhaps the sending end) of someone's vacation photo...
Date: 03/18/2008
And I'm talking to myself on that one. In this attention economy, when the headline of my blog posts...
Date: 03/17/2008
Is doing the right thing for the wrong reason ok? Let's take T-mobile for example. I've...
Date: 03/16/2008
I know I said that the purpose of a status update is to stimulate conversation, but, I am going to...
Date: 03/15/2008
At least one part of the ad inventory that MS has purchased on Facebook seems to be directed at...
Date: 03/14/2008
In a simpler time, I had everything about my contacts in Outlook. My strategy is simple. At a...
Date: 03/13/2008
Community marketing in a nutshell: Find the people who are naturally interested in your...
Date: 03/12/2008
Once you have your status syndicated across multiple social networks, the next thing is to have your...
Date: 03/11/2008
I'll throw out there that the purpose of a status update is to: stimulate conversation... If you can...
Date: 03/10/2008
When planning an in-person marketing event, the first thing I do is put together an "Experience...
Date: 03/10/2008
I would be honored if you subscribed to the new RSS feed for Igniting the Revolution. Why is it...
Date: 03/07/2008
My dad used to say to us growing up: "Act as if what you are doing will be on the front page of the...
Date: 03/06/2008
Ok, not me, but my blog. And I need your advice, please The question: what are the pros/cons of...
Date: 03/05/2008
Here are my guidelines. It'll help you build your relationships. Don't drone on REPEAT your phone...
Date: 03/04/2008
I've had a few people ask me to blog on "social networking for business." Thought about this for a...
Date: 03/03/2008
People often say something to the effect of "networks are dead, we're in a billion channel world...
Date: 03/03/2008
Much has been made around the blogosphere about Starbucks shutting down for 3 hours yesterday....
Date: 02/27/2008
A few loyal readers (yes, I feel loved) have asked about my blogging whereabouts... Answer: My wife...
Date: 02/25/2008
Let's assume for a moment that corporations are like pyramids and, eventually, you need to move up...
Date: 02/10/2008
There's a parable that a man goes to a famous rabbi and says "can you teach me the Torah on one...
Date: 02/01/2008
If you've ever been on a Microsoft con call, this will sound familiar...enjoy.
Date: 01/30/2008
The BEST analysis I've read thus far of how branding must adapt/evolve to an Internet-enabled world....
Date: 01/27/2008