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September 2007 - Posts

PowerPoint Excellence

More on a favored topic...and a whole new paradigm.
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Remarkable Message...

Any time you interact with someone, you have a chance to be " remarkable ." Voicemail is one of those. There are some basics and then there is the chance to stand out. I was very excited when Russ from RJBTech wrote in today: Hey Jeremy. Great idea on

Your Hard Drive Will Crash...

It's a fact. Like anything else that is mechanical, it will eventually give out. When people ask me about how to best use their computers, I say there are three guidelines. Make sure it's secure (firewall, anti-virus) Make sure your data is clean (contact

With my hero...

I had the honor of introducing my marketing hero (aka professor) back in Feb. at the U of MD . Namely, Seth Godin Finally! got the pic today! Seth is in the middle. My brother is the better-looking of the two of us on the left of the pic.
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Where are your customers?

A good story on just knowing where they are.

Book Review: Cluetrain Manifesto

I remember the day about 8 years ago or so when my colleague, Matt van Horn , told me to read Cluetrain Manifesto . All I can say is that I made a mistake in not listening to him then. The knowledge imparted by this book has been in my head for a while,
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Microsoft Most Valuable Professionals at Your Event

For partners who want to provide a 3rd party perspective on Microsoft products at their events, you( for partners in the US East Region only, right now ). now have the opportunity to engage Microsoft MVP's ( http://mvp.support.microsoft.com/ ). The MVP's

Being Lazy and Sharpening the Saw...

I hosted a webcast on Smarter Event Placment this morning for 25 people. It was an opportunity for me to shine and I blew it. Why? Because, for a moment, I got lazy. I have two PC's (well, I have more, but let's focus on the 2 I use for my work). One
Posted by jerman of the board | 3 Comments
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Value of Social Bookmarking

A great overview in Plain English about what Social Bookmarking is and why it's useful. 3.5 mins. I am jer979 on Del.icio.us, btw. Go ahead and Add me to your network

Good Example of Storytelling...

How many restaurants have you been to with a nutritionist on staff? Read this one from the Megaphone Marketing Blog.
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Lens on Megaphone Marketing...

Partners often ask me how to improve the way they can energize their client/customer base so that the "Raving Fans" become effective non-paid salespeople. I've started a Lens on Squidoo (the brainchild of our favorite guy, Seth Godin). Check it out and

Contest Winner...and Good Marketing 2.0 Example

One of the blogs I read "Church of the Customer" had a contest and I won. See here .
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Godin and Marketing in a Web 2.0 World...

A partner asked me the other day what qualities they should look for in a VP of Marketing. Like many, they have plateaued and are looking to hire. I gave them a short answer, but since then, I've refined. What my JD (Job Description) looks like for a
 
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