Change the way that Microsoft does Marketing...or Get Fired Tryin'
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Within 2 days, I've read twice (here and here) about Virgin America and the fact that they have plugs on their planes.
Build something great.
And then make it easy for people to tell (and show) their friends.
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When we talk about what makes a " remarkable " experience, we usually talk about dealing with customers,
Let me start off by saying that I have a TON of respect for Google as a company. They've done a HUGE