Blog Value Proposition...
Last night, lying in bed (hey, where else to do solid thinking), I outlined the three focus areas for the blog....
- A Play by Play (with color commentary :-) of the evolving process I hope to use to build community and leverage smart data to help revolutionize the way that Microsoft and our partners do marketing...or get fired tryin'
- Pontificate and reference great examples of truly Remarkable marketing...to inspire you and me to do better (per #1)
- Highlight and tell great stories of partners who are leveraging Microsoft's resource to accomplish #2
The catalyst was my move to Microsoft's Public Sector team.
What will I be doing?
I just updated my LinkedIn profile (as well as Plaxo) with the following description for my responsibilities:
- Building a vibrant and engaged community of over 300 Microsoft partners who sell solutions to Federal, State, Local Gov't and Education in the US.
- Developing and executing upon highly scalable and trackable marketing engines to drive $10 million in licensing revenue
As for #1 above, I like to say, "we're building the engine as we're driving the car." Hope you will come along for the ride (or better yet, help build with me!)
