Advice Needed: Should I Stay or Should I Go Now?
Ok, not me, but my blog. And I need your advice, please
The question: what are the pros/cons of moving my blog off the msdn platform?
The Pros
- Individual Brand Equity- Look, let's face it. I'm not going to be at Microsoft forever. At some point, I move on and then, what happens to the "brand equity" that I've built as a blogger?
- Isn't it better to have a global microbrand that is reflecting of me as an individual than simply as a Microsoft blogger?
- Won't it be much more difficult to move my legion of adoring fans ;-) at a later date rather than an earlier one?
The Cons
- Inertia-this URL/RSS is already out thlere. Will I lose a lot of people if I move now seeing as how people are creatures of habit and won't update their feeds?
- Platform-MSDN gets more exposure than I ever could on my own. New audience/community members won't hear/become aware of my 'incredibly exciting blog' otherwise.
One Possible Solution
I can set up another blog and dual post and point those of you reading this blog to the new URL/RSS feed. Will that work?
The marketer's dilemma: invest in an existing business or take the risk for a new growth path.
