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April 2008 - Posts

Wednesday, April 23, 2008 12:26 AM

Blog Moved...

This is my final post on this blog. Please update your browsers to this link And your RSS readers here . Thanks for reading!
Posted by jerman of the board | 2 Comments
Thursday, April 17, 2008 9:37 AM

Rise of the Social Media Aggregators...

Fair amount of hullaballoo (at least in the virtual circles in which I run) about the social media aggregator sites. The leading candidates FriendFeed AlertThingy SocialThing Each promises to pull in "streams" from sites such as Facebook , Twitter
Posted by jerman of the board | 0 Comments
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Wednesday, April 16, 2008 1:16 PM

Brands Worth a Weekend...idea re-blogged

Let me admit upfront. This isn't my idea at all. I'm lifting it wholesale from Virginia Miracle of OgilvyPR who has a brands worthy of a weekend category. Why? Because I think it is a great litmus test for the value you are delivering. It's a good one
Posted by jerman of the board | 3 Comments
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Monday, April 14, 2008 12:29 AM

Price vs. Quality Perception...

Do Price and Quality go hand in hand? We know that they don't, but as consumers, we aren't always rational. When lacking other information, our minds have been conditioned to take the mental shortcut. Higher price equals higher quality. Was watching DVR
Posted by jerman of the board | 1 Comments
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Thursday, April 10, 2008 5:39 PM

Can Your Brand Survive the Hit?

Let's assume for a minute that you are trying to build a unique 'global micro-brand .' You know that every single interaction with another individual matters and can increase or decrease the value of your brand. But, are there times when you can (or should)
Posted by jerman of the board | 0 Comments
Tuesday, April 08, 2008 2:37 PM

Transparency in the Ad Market

If you are buying advertising, how do you know you are getting "a good deal?" There's no market clearinghouse for advertising a la Nasdaq that allows you to see what the prices are across the web. Well, my friend Amar Goel just pinged me with the launch
Posted by jerman of the board | 0 Comments
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Tuesday, April 08, 2008 1:20 PM

Laying down the gauntlet...GOOG v. MSFT

It's been a few years since I read Sun Tzu's the Art of War, but Google's announcement yesterday of an App Engine that scales using Google Infrastructure is nothing less than a full frontal assault at Microsoft's server business. The attack on the desktop
Posted by jerman of the board | 1 Comments
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Monday, April 07, 2008 3:19 PM

What are you saying on Twitter?

Make yourself a Tweetcloud ( here's mine ). Good chance to take a look at HOW you are communicating using twitter. Are your words adding value? Making an impact? Or just making noise?
Posted by jerman of the board | 0 Comments
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Saturday, April 05, 2008 12:31 PM

Hypnotic Writing...

If we're truly in the "attention economy," then a book like Hypnotic Writing could definitely be a competitive advantage for any of us. I liked the concrete suggestions on how to improve your writing, the recognition that it's not a "quick fix" to do
Posted by jerman of the board | 0 Comments
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Friday, April 04, 2008 3:03 PM

Here's a Story about a CRM product...

Which comes first? The story or the work? The story or the product? Seth Godin raised this theoretical question (and gave an answer) in yesterday's post. Today, in chatting with an MS sales rep re: the challenges of selling Microsoft CRM [CRM=Customer
Posted by jerman of the board | 0 Comments
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Thursday, April 03, 2008 10:21 PM

If it's happening to Hillary, it can happen to anybody.

If we've said it once, we've said it a thousand times, no company, no individual can "control the message anymore." This is the fundamental shift of marketing today. Jackie Huba and Ben McConnell drive this point home in their book "Citizen Marketers"
Posted by jerman of the board | 0 Comments
Thursday, April 03, 2008 5:37 PM

The Best Time to Look for a Job....

is of course, when you have a job. And, the best time to "work your network" is when you don't really need your network. Quick story from today to illustrate the point. Got a call from Jason Schwartz , one of the more intelligent people I know. (Full
Posted by jerman of the board | 1 Comments
Thursday, April 03, 2008 3:37 PM

Comic Relief: Building your brand through word of mouth...

Call out to my cuz, Ben , for this one.
Posted by jerman of the board | 1 Comments
Wednesday, April 02, 2008 3:28 AM

A Social Media Go-To Market Strategy...

Ok, so let's say you are a brand manager at P&G or a product manager at Microsoft... Or let's say you are a sales executive at a professional services firm... And let's say that you believe 100% that traditional marketing is dead and that social marketing
Posted by jerman of the board | 1 Comments
Tuesday, April 01, 2008 1:44 PM

Building Credibility...

Few things build a person's credibility with me faster than honest feedback. Met Bill from Neudesic last night at a Microsoft partner networking event. He said: "hey, I've been on a call that you hosted before" (maybe same one as Veronica?) I said: "so,
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Tuesday, April 01, 2008 1:36 PM

Being a Social Network "Friend"

Veronica Kennedy is getting married in October. For the past 2 months, I've followed the wedding challenges she's faced via Status Updates on Facebook. It's been fun to see her get the dress, book the hall, etc. Thing is, I had never met her face to face
Posted by jerman of the board | 1 Comments
 
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