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Thursday, March 27, 2008 10:24 AM

Collaborative Yogurt...

The book Wikinomics offers up the idea that Internet technologies will enable companies to more closely collaborate with customers in product development. I don't know if they had yogurt in mind, but why the heck not? The Stonyfield guys have done a nice
Posted by jerman of the board | 1 Comments
Wednesday, March 26, 2008 5:23 PM

Why I Love Penelope Trunk...

Because she listens. I posted a review of her book, Brazen Careerist, on my personal blog (as well as this one) and she wrote a comment. You know what that says to me? She's scanning the net for discussions about her. She's listening to what people are
Posted by jerman of the board | 0 Comments
Tuesday, March 18, 2008 2:14 PM

Just because you can, doesn't mean you should

By now, you've been on the receiving end (and perhaps the sending end) of someone's vacation photo album. The sites are so easy now that with a few clicks, you can upload 300 pictures. But, because it's easy for you to do it, doesn't mean it's easy for
Posted by jerman of the board | 1 Comments
Monday, March 17, 2008 5:42 PM

It's the Headline, Stupid!

And I'm talking to myself on that one. In this attention economy , when the headline of my blog posts are syndicated via twitterfeed , to Twitter and then on to FB, Skype, and Plaxo, the key is to have a good headline (and now I've added FriendFeed to
Posted by jerman of the board | 0 Comments
Sunday, March 16, 2008 1:13 PM

Go Green, Get Green

    Is doing the right thing for the wrong reason ok? Let's take T-mobile for example. I've been a customer for 10 years (since they were VoiceStream) and very satisfied. For whatever reason, I've been getting a paper bill in the mail all these
Posted by jerman of the board | 4 Comments
Saturday, March 15, 2008 9:56 PM

What makes a good status update?

I know I said that the purpose of a status update is to stimulate conversation , but, I am going to modify that slightly. The purpose of the status update is to build your online brand. Or, as Hugh MacLeod might say, your " global micro-brand " So, how
Posted by jerman of the board | 1 Comments
Friday, March 14, 2008 6:03 AM

What $150 million buys you...

At least one part of the ad inventory that MS has purchased on Facebook seems to be directed at existing MS employees on Facebook. Good for them. In building a community of passionate evangelists/advocates, one of the best (if not the best) place to start
Posted by jerman of the board | 1 Comments
Wednesday, March 12, 2008 12:56 PM

A Customer with a Megaphone...

Community marketing in a nutshell: Find the people who are naturally interested in your product/service. Reach out to them. Inform them (don't sell them). Excite them They will take it from there. A little bit of work and a big impact. Here's the evidence
Posted by jerman of the board | 1 Comments
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Thursday, March 06, 2008 10:39 AM

Front Page of the New York Times...

My dad used to say to us growing up: "Act as if what you are doing will be on the front page of the New York Times." In an analog era, there was some, but not much risk of that happening. In a digital era, the exposure opportunity on the scale (or beyond)
Posted by jerman of the board | 3 Comments
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Sunday, January 27, 2008 1:39 PM

The Long Tail and Branding...

The BEST analysis I've read thus far of how branding must adapt/evolve to an Internet-enabled world. Just first rate. If you are in marketing, advertising, communication, or PR (and who isn't?)... The Elongating Tail of Brand Communication
Posted by jerman of the board | 1 Comments
Thursday, January 24, 2008 11:13 PM

Meeting Your Idols...

When I interview people for a position, I often ask them about their passions outside of work. You know why? I like to find people like me. People who, in their own free time, pursue activities that are similar to what they get paid to do. On my own time
Posted by jerman of the board | 1 Comments
Sunday, January 20, 2008 8:03 PM

Remarkable Advertising...

It's been said by Seth and Andy , "Do something worth talking about..." (Part 2 is: 'make it easy for people to tell their friends.") Now this is Creative and Amazing Advertising! (thanks to my Aunt Susan for the forward) More new features than ever.
Posted by jerman of the board | 1 Comments
Monday, January 14, 2008 8:59 PM

Business Intelligence-What's in a name?

When I hear the term "Business Intelligence," I think of the idea of using data to make better, smarter decisions about your business. This is Microsoft's take . But, not everyone's. Met a new neighbor who told me he does "Business Intelligence." Thing
Posted by jerman of the board | 0 Comments
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Thursday, January 10, 2008 2:47 PM

Partner Marketing Excellence or How to Get Your Customers Excited...

Are you an expert? You'd better be. Otherwise, why would people pay for your services? And how do people know that you are an expert? Well, you tell them, of course. But not straight out...by demonstrating in a non-intrusive, permission based way, that
Posted by jerman of the board | 6 Comments
Thursday, January 03, 2008 9:54 AM

Listening to Your Customers via Social Media

Reading your customers' blogs is a great way to keep your fingers on the pulse of their experiences. Another one is Facebook , MySpace, etc. I use a service called "Twitter" where I 'f ollow' a guy named Jerry Colonna . Jerry was partner in Flatiron Partners
Posted by jerman of the board | 4 Comments
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