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Wednesday, April 16, 2008 1:16 PM

Brands Worth a Weekend...idea re-blogged

Let me admit upfront. This isn't my idea at all. I'm lifting it wholesale from Virginia Miracle of OgilvyPR who has a brands worthy of a weekend category. Why? Because I think it is a great litmus test for the value you are delivering. It's a good one
Posted by jerman of the board | 3 Comments
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Monday, April 07, 2008 3:19 PM

What are you saying on Twitter?

Make yourself a Tweetcloud ( here's mine ). Good chance to take a look at HOW you are communicating using twitter. Are your words adding value? Making an impact? Or just making noise?
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Saturday, April 05, 2008 12:31 PM

Hypnotic Writing...

If we're truly in the "attention economy," then a book like Hypnotic Writing could definitely be a competitive advantage for any of us. I liked the concrete suggestions on how to improve your writing, the recognition that it's not a "quick fix" to do
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Thursday, March 27, 2008 10:24 AM

Collaborative Yogurt...

The book Wikinomics offers up the idea that Internet technologies will enable companies to more closely collaborate with customers in product development. I don't know if they had yogurt in mind, but why the heck not? The Stonyfield guys have done a nice
Posted by jerman of the board | 0 Comments
Wednesday, March 26, 2008 5:23 PM

Why I Love Penelope Trunk...

Because she listens. I posted a review of her book, Brazen Careerist, on my personal blog (as well as this one) and she wrote a comment. You know what that says to me? She's scanning the net for discussions about her. She's listening to what people are
Posted by jerman of the board | 0 Comments
Sunday, March 23, 2008 11:34 AM

Recommendations as Relationship Builders...

There's a lot of debate in the blogosphere about the value of a recommendation on LinkedIn. Are they fluff pieces? Are they valuable? Obviously, you should take them with a grain of salt (but that's true of traditional references as well, I suppose),
Posted by jerman of the board | 1 Comments
Tuesday, March 18, 2008 2:14 PM

Just because you can, doesn't mean you should

By now, you've been on the receiving end (and perhaps the sending end) of someone's vacation photo album. The sites are so easy now that with a few clicks, you can upload 300 pictures. But, because it's easy for you to do it, doesn't mean it's easy for
Posted by jerman of the board | 1 Comments
Monday, March 17, 2008 5:42 PM

It's the Headline, Stupid!

And I'm talking to myself on that one. In this attention economy , when the headline of my blog posts are syndicated via twitterfeed , to Twitter and then on to FB, Skype, and Plaxo, the key is to have a good headline (and now I've added FriendFeed to
Posted by jerman of the board | 0 Comments
Sunday, March 16, 2008 1:13 PM

Go Green, Get Green

    Is doing the right thing for the wrong reason ok? Let's take T-mobile for example. I've been a customer for 10 years (since they were VoiceStream) and very satisfied. For whatever reason, I've been getting a paper bill in the mail all these
Posted by jerman of the board | 4 Comments
Saturday, March 15, 2008 9:56 PM

What makes a good status update?

I know I said that the purpose of a status update is to stimulate conversation , but, I am going to modify that slightly. The purpose of the status update is to build your online brand. Or, as Hugh MacLeod might say, your " global micro-brand " So, how
Posted by jerman of the board | 1 Comments
Friday, March 14, 2008 6:03 AM

What $150 million buys you...

At least one part of the ad inventory that MS has purchased on Facebook seems to be directed at existing MS employees on Facebook. Good for them. In building a community of passionate evangelists/advocates, one of the best (if not the best) place to start
Posted by jerman of the board | 1 Comments
Wednesday, March 12, 2008 12:56 PM

A Customer with a Megaphone...

Community marketing in a nutshell: Find the people who are naturally interested in your product/service. Reach out to them. Inform them (don't sell them). Excite them They will take it from there. A little bit of work and a big impact. Here's the evidence
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Thursday, March 06, 2008 10:39 AM

Front Page of the New York Times...

My dad used to say to us growing up: "Act as if what you are doing will be on the front page of the New York Times." In an analog era, there was some, but not much risk of that happening. In a digital era, the exposure opportunity on the scale (or beyond)
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Monday, March 03, 2008 4:29 PM

The 6 Billion Channel Universe...

People often say something to the effect of "networks are dead, we're in a billion channel world now," when referring to Internet/YouTube, etc. I'm going to postulate that the universe of channels is actually much, much larger than that. Why? Because
Posted by jerman of the board | 0 Comments
Wednesday, February 27, 2008 3:49 PM

Commercial for Jabra

Ok,this isn't really a commercial. You can't buy endorsements on this blog. I value my rep too much. However, you can make an offer of "check out this product and, if you like it, tell your readers what you think." Of course, there are no guarantees.
Posted by jerman of the board | 1 Comments
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