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Thursday, March 27, 2008 10:24 AM

Collaborative Yogurt...

The book Wikinomics offers up the idea that Internet technologies will enable companies to more closely collaborate with customers in product development. I don't know if they had yogurt in mind, but why the heck not? The Stonyfield guys have done a nice
Posted by jerman of the board | 1 Comments
Wednesday, March 26, 2008 5:23 PM

Why I Love Penelope Trunk...

Because she listens. I posted a review of her book, Brazen Careerist, on my personal blog (as well as this one) and she wrote a comment. You know what that says to me? She's scanning the net for discussions about her. She's listening to what people are
Posted by jerman of the board | 0 Comments
Tuesday, March 18, 2008 2:14 PM

Just because you can, doesn't mean you should

By now, you've been on the receiving end (and perhaps the sending end) of someone's vacation photo album. The sites are so easy now that with a few clicks, you can upload 300 pictures. But, because it's easy for you to do it, doesn't mean it's easy for
Posted by jerman of the board | 1 Comments
Monday, March 17, 2008 5:42 PM

It's the Headline, Stupid!

And I'm talking to myself on that one. In this attention economy , when the headline of my blog posts are syndicated via twitterfeed , to Twitter and then on to FB, Skype, and Plaxo, the key is to have a good headline (and now I've added FriendFeed to
Posted by jerman of the board | 0 Comments
Sunday, March 16, 2008 1:13 PM

Go Green, Get Green

    Is doing the right thing for the wrong reason ok? Let's take T-mobile for example. I've been a customer for 10 years (since they were VoiceStream) and very satisfied. For whatever reason, I've been getting a paper bill in the mail all these
Posted by jerman of the board | 4 Comments
Thursday, January 24, 2008 11:13 PM

Meeting Your Idols...

When I interview people for a position, I often ask them about their passions outside of work. You know why? I like to find people like me. People who, in their own free time, pursue activities that are similar to what they get paid to do. On my own time
Posted by jerman of the board | 1 Comments
Thursday, January 10, 2008 2:47 PM

Partner Marketing Excellence or How to Get Your Customers Excited...

Are you an expert? You'd better be. Otherwise, why would people pay for your services? And how do people know that you are an expert? Well, you tell them, of course. But not straight out...by demonstrating in a non-intrusive, permission based way, that
Posted by jerman of the board | 6 Comments
Saturday, January 05, 2008 11:15 PM

Customer-Centric Fundraising...

It's so easy to email everyone you know to support you for a charitable cause. Of course, if it's easy for you, it's easy for others. The question, then, is how do you differentiate yourself in this market? Well, my friend, Bethel, send a very personalized
Posted by jerman of the board | 2 Comments
Thursday, January 03, 2008 9:54 AM

Listening to Your Customers via Social Media

Reading your customers' blogs is a great way to keep your fingers on the pulse of their experiences. Another one is Facebook , MySpace, etc. I use a service called "Twitter" where I 'f ollow' a guy named Jerry Colonna . Jerry was partner in Flatiron Partners
Posted by jerman of the board | 4 Comments
Tuesday, December 18, 2007 12:10 AM

Building a Partner Community, Part 3...

When we talk about a "community" of partners and how we want them to market with us, we need to understand that community and marketing go hand-in-hand. A breadth partner community, by definition is a 1:many relationship. These partners don't have the
Posted by jerman of the board | 4 Comments
Thursday, December 13, 2007 2:33 PM

Not Presentations, Performances...

Another way to make your events REMARKABLE? Think of them as PERFORMANCES. The Brand Autopsy blog has done it again .
Posted by jerman of the board | 0 Comments
Tuesday, December 11, 2007 9:31 PM

The LinkedIn Business...

People OFTEN ask me about the value of LinkedIn Here's a testimonial from a guy whose entire business is based off of it. HT to Andy Sernovitz-it's his interview
Posted by jerman of the board | 2 Comments
Tuesday, December 11, 2007 8:01 PM

URL Basics...

Your web address is the easiest way for someone to find you...so why make it difficult. I can't stand when I see a URL like this one on a PowerPoint, http://www.msreadiness.com/competency.aspx?cid=500 where we tell people "Just go to this webpage to get
Posted by jerman of the board | 1 Comments
Tuesday, December 04, 2007 12:02 AM

Building a Public Sector Partner Community, Part 2

A community needs to organize around something , or as Hugh MacLeod would say, " the social object ." So, what is the object around which Microsoft partners who sell into State & Local Governments and Academic might organize? If we can provide partners
Posted by jerman of the board | 1 Comments
Friday, November 30, 2007 2:08 PM

Marketing Blocking and Tackling

Strategy is sexy. "Envisioning" is fun. Too often, though, marketers (hey, I'm guilty like everyone else) forget or downplay the critical element of tactical execution. Was talking with Drew yesterday about football (I've been a fan for as long as I can
Posted by jerman of the board | 1 Comments
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