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Building a Public Sector Partner Community, Part 2

A community needs to organize around something , or as Hugh MacLeod would say, " the social object ." So, what is the object around which Microsoft partners who sell into State & Local Governments and Academic might organize? If we can provide partners

Blog Value Proposition...

Last night, lying in bed (hey, where else to do solid thinking), I outlined the three focus areas for the blog.... A Play by Play (with color commentary :-) of the evolving process I hope to use to build community and leverage smart data to help revolutionize

Building Community...

Too often, Microsoft puts the cart before the horse. We ask partners to make investments up front; invest time in readiness, training, competencies, or whatever. Microsoft's partners who sell into State, Local, and Fed Gov't, plus Academic institutions

If Ready to Go isn't...

If you're looking for a quick way to jumpstart your marketing efforts and you don't have a lot of time or money (who does, right?), then you should consider a Ready to Go (RTG) campaign. As one partner put it, "I think the program is the best that MS/Dynamics

He's got 300,000 customers. How many do you have? 5 Questions with Will Knight...

Today, we are talking with Will Knight, Director of Mid-Market Marketing, based in Redmond. Continuing our series of interviews (see here , here , and here ) Will is responsible for marketing to 300,000 customers ranging from 50-2000 employees across
 
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