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Thursday, January 10, 2008 2:47 PM

Partner Marketing Excellence or How to Get Your Customers Excited...

Are you an expert? You'd better be. Otherwise, why would people pay for your services? And how do people know that you are an expert? Well, you tell them, of course. But not straight out...by demonstrating in a non-intrusive, permission based way, that
Posted by jerman of the board | 6 Comments
Saturday, November 10, 2007 11:14 PM

Do You Read Your Customers' Blogs?

If you are a service provider, you should. Angie Robar of Extra Mile Marketing does and she comments as well. A little background, first... There's a mentality among Microsoft employees in the "field" (read: outside of Seattle) that the folks "in Redmond"
Posted by jerman of the board | 3 Comments
Thursday, October 11, 2007 2:59 PM

Giving Your Fans a Megaphone...

Enabling Technologies and Ellie Vollerthum have taken the The "Raving Fan" Strategy... and made it their own. What's the Raving Fan? It's about flipping your event from a 1-way broadcast of you talking AT your event attendees to creating a conversation
Posted by jerman of the board | 1 Comments
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Thursday, June 21, 2007 9:25 PM

He's got 300,000 customers. How many do you have? 5 Questions with Will Knight...

Today, we are talking with Will Knight, Director of Mid-Market Marketing, based in Redmond. Continuing our series of interviews (see here , here , and here ) Will is responsible for marketing to 300,000 customers ranging from 50-2000 employees across
Posted by jerman of the board | 0 Comments
Thursday, June 07, 2007 1:46 PM

Details matter...

My wife is a big fan of Shoppers Food Warehouse . Standing in the checkout line, I peered behind me at the empty register slot. A how-to guide for efficient, speedy checkout. To me, this says that the store is focused on the right thing...at the right
Posted by jerman of the board | 2 Comments
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Wednesday, May 16, 2007 4:35 PM

Pre-Event PR

The Moneyball event at RFK is tomorrow (pray for no rain), but the PR machine is underway ! I love seeing partners get out in front of it. We're not going to split hairs, since I gave Dave the idea after I read the book ( Book Review: Moneyball ) and
Posted by jerman of the board | 2 Comments
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Wednesday, May 16, 2007 9:54 AM

Customer Blitz Day....

So I spent the day doing what I ask partners to do all the time....calling up customers and asking them to attend an event (and buy software). I had a slight advantage perhaps in saying I am an MS employee, but other than that they were just as cold.
Posted by jerman of the board | 0 Comments
Wednesday, May 09, 2007 2:40 PM

The Customer Experience...

The average American has over 3000 customer experiences daily . And Joey Coleman of Design Symphony understands what it takes to make a customer feel good about you. In an era where "everyone competes on speed (thanks to ups, fedex) and price (china,
Posted by jerman of the board | 9 Comments
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Wednesday, May 09, 2007 11:41 AM

Punctuality vs. Tardiness...

There are people who are always on time and there are people who are always late. And yes, there are some in the middle, but most gravitate towards one side. Time is everyone's most valuable commodity and in the division between punctual and tardy people,
Posted by jerman of the board | 2 Comments
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Tuesday, May 01, 2007 10:46 AM

Subliminal Advertising...

This is really something...understanding (or not) what influences your thinking.
Posted by jerman of the board | 1 Comments
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Friday, April 20, 2007 11:01 AM

Participation...Part 2

Some may have thought I was a bit harsh after the last partner marketing call , but our awesome partners didn't (see the comments on the post ). What a GREAT response and some great conversation! They took Seth Godin's advice on meetings to heart (we
Posted by jerman of the board | 2 Comments
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Monday, April 02, 2007 12:53 PM

New Windows Server Offer

If a customer is considering a purchase of new Windows Server licenses, they can receive a rebate from Microsoft in the form of partner subsidy dollars. $400 for each copy of Windows Enterprise, $120 for standard. Made out in a check to the partner .
Posted by jerman of the board | 1 Comments
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Monday, March 26, 2007 4:25 PM

Connecting to Your Webinar Audience...

Sitting in on a really good webcast now about Presenter Excellence . While we don't advise using this as an opportunity creation vehicle, it is a great tool to nurture/cultivate your relationships. I don't love all of the slides (some are a bit text heavy-
Posted by jerman of the board | 1 Comments
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Thursday, March 22, 2007 11:14 PM

Microsoft's "Cool Hand Luke" Problem...

Anyone who has seen Paul Newman in Cool Hand Luke , can recite the movie's key tagline. You're probably thinking it right now... "What we've got here is failure to communicate." A few years back, Microsoft's mission was simple...." A PC on every desk
Posted by jerman of the board | 4 Comments
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Tuesday, October 24, 2006 5:08 PM

Integration...

Spoke with 2 customers at Synergy last week and, would you believe it, their key concern is 'synergy' aka Integration? Bottom line: when you get out there selling Microsoft solutions, you've got to focus on how these products work together and complement
Posted by jerman of the board | 0 Comments
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