Welcome to MSDN Blogs Sign in | Join | Help

Browse by Tags

All Tags » Marketing
Monday, April 14, 2008 12:29 AM

Price vs. Quality Perception...

Do Price and Quality go hand in hand? We know that they don't, but as consumers, we aren't always rational. When lacking other information, our minds have been conditioned to take the mental shortcut. Higher price equals higher quality. Was watching DVR
Posted by jerman of the board | 1 Comments
Filed under:
Friday, April 04, 2008 3:03 PM

Here's a Story about a CRM product...

Which comes first? The story or the work? The story or the product? Seth Godin raised this theoretical question (and gave an answer) in yesterday's post. Today, in chatting with an MS sales rep re: the challenges of selling Microsoft CRM [CRM=Customer
Posted by jerman of the board | 0 Comments
Filed under:
Wednesday, April 02, 2008 3:28 AM

A Social Media Go-To Market Strategy...

Ok, so let's say you are a brand manager at P&G or a product manager at Microsoft... Or let's say you are a sales executive at a professional services firm... And let's say that you believe 100% that traditional marketing is dead and that social marketing
Posted by jerman of the board | 1 Comments
Thursday, March 27, 2008 10:24 AM

Collaborative Yogurt...

The book Wikinomics offers up the idea that Internet technologies will enable companies to more closely collaborate with customers in product development. I don't know if they had yogurt in mind, but why the heck not? The Stonyfield guys have done a nice
Posted by jerman of the board | 1 Comments
Wednesday, March 26, 2008 5:23 PM

Why I Love Penelope Trunk...

Because she listens. I posted a review of her book, Brazen Careerist, on my personal blog (as well as this one) and she wrote a comment. You know what that says to me? She's scanning the net for discussions about her. She's listening to what people are
Posted by jerman of the board | 0 Comments
Sunday, March 23, 2008 10:11 PM

How I measure blog success...

More than one person ( Ben Gordon and Mike Fox , for starters) have asked the question of how I measure/track the blog. Let me start by offering this... RSS is the KEY The single most important measure of blog success is "how many people have subscribed
Posted by jerman of the board | 1 Comments
Filed under: ,
Friday, March 21, 2008 2:42 AM

Facebook as Outlook Killer?

If you are a power Outlook user, there is still no SaaS/online substitute for what you do. But, Facebook's recent feature add of "Lists" is the closest thing I've seen to the 'Categories" feature that is so critical to my relationship management
Posted by jerman of the board | 0 Comments
Thursday, March 20, 2008 6:20 AM

Get Rich by Blogging...

Unfortunately, it's not going to happen. Ok, well it might, but the odds are seriously against you. Mark Cuban had a great post on this at More on Blogs, The Long Tail and Following vs Leading . So, if you are not going to get rich and famous by becoming
Posted by jerman of the board | 2 Comments
Tuesday, March 18, 2008 2:14 PM

Just because you can, doesn't mean you should

By now, you've been on the receiving end (and perhaps the sending end) of someone's vacation photo album. The sites are so easy now that with a few clicks, you can upload 300 pictures. But, because it's easy for you to do it, doesn't mean it's easy for
Posted by jerman of the board | 1 Comments
Monday, March 17, 2008 5:42 PM

It's the Headline, Stupid!

And I'm talking to myself on that one. In this attention economy , when the headline of my blog posts are syndicated via twitterfeed , to Twitter and then on to FB, Skype, and Plaxo, the key is to have a good headline (and now I've added FriendFeed to
Posted by jerman of the board | 0 Comments
Sunday, March 16, 2008 1:13 PM

Go Green, Get Green

    Is doing the right thing for the wrong reason ok? Let's take T-mobile for example. I've been a customer for 10 years (since they were VoiceStream) and very satisfied. For whatever reason, I've been getting a paper bill in the mail all these
Posted by jerman of the board | 4 Comments
Saturday, March 15, 2008 9:56 PM

What makes a good status update?

I know I said that the purpose of a status update is to stimulate conversation , but, I am going to modify that slightly. The purpose of the status update is to build your online brand. Or, as Hugh MacLeod might say, your " global micro-brand " So, how
Posted by jerman of the board | 1 Comments
Friday, March 14, 2008 6:03 AM

What $150 million buys you...

At least one part of the ad inventory that MS has purchased on Facebook seems to be directed at existing MS employees on Facebook. Good for them. In building a community of passionate evangelists/advocates, one of the best (if not the best) place to start
Posted by jerman of the board | 1 Comments
Wednesday, March 12, 2008 12:56 PM

A Customer with a Megaphone...

Community marketing in a nutshell: Find the people who are naturally interested in your product/service. Reach out to them. Inform them (don't sell them). Excite them They will take it from there. A little bit of work and a big impact. Here's the evidence
Posted by jerman of the board | 1 Comments
Filed under: ,
Thursday, March 06, 2008 10:39 AM

Front Page of the New York Times...

My dad used to say to us growing up: "Act as if what you are doing will be on the front page of the New York Times." In an analog era, there was some, but not much risk of that happening. In a digital era, the exposure opportunity on the scale (or beyond)
Posted by jerman of the board | 3 Comments
Filed under: ,
More Posts Next page »
 
Page view tracker