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Thursday, March 27, 2008 10:24 AM

Collaborative Yogurt...

The book Wikinomics offers up the idea that Internet technologies will enable companies to more closely collaborate with customers in product development. I don't know if they had yogurt in mind, but why the heck not? The Stonyfield guys have done a nice
Posted by jerman of the board | 1 Comments
Wednesday, March 26, 2008 5:23 PM

Why I Love Penelope Trunk...

Because she listens. I posted a review of her book, Brazen Careerist, on my personal blog (as well as this one) and she wrote a comment. You know what that says to me? She's scanning the net for discussions about her. She's listening to what people are
Posted by jerman of the board | 0 Comments
Friday, March 21, 2008 2:42 AM

Facebook as Outlook Killer?

If you are a power Outlook user, there is still no SaaS/online substitute for what you do. But, Facebook's recent feature add of "Lists" is the closest thing I've seen to the 'Categories" feature that is so critical to my relationship management
Posted by jerman of the board | 0 Comments
Tuesday, March 18, 2008 2:14 PM

Just because you can, doesn't mean you should

By now, you've been on the receiving end (and perhaps the sending end) of someone's vacation photo album. The sites are so easy now that with a few clicks, you can upload 300 pictures. But, because it's easy for you to do it, doesn't mean it's easy for
Posted by jerman of the board | 1 Comments
Monday, March 17, 2008 5:42 PM

It's the Headline, Stupid!

And I'm talking to myself on that one. In this attention economy , when the headline of my blog posts are syndicated via twitterfeed , to Twitter and then on to FB, Skype, and Plaxo, the key is to have a good headline (and now I've added FriendFeed to
Posted by jerman of the board | 0 Comments
Sunday, March 16, 2008 1:13 PM

Go Green, Get Green

    Is doing the right thing for the wrong reason ok? Let's take T-mobile for example. I've been a customer for 10 years (since they were VoiceStream) and very satisfied. For whatever reason, I've been getting a paper bill in the mail all these
Posted by jerman of the board | 4 Comments
Thursday, January 24, 2008 11:13 PM

Meeting Your Idols...

When I interview people for a position, I often ask them about their passions outside of work. You know why? I like to find people like me. People who, in their own free time, pursue activities that are similar to what they get paid to do. On my own time
Posted by jerman of the board | 1 Comments
Thursday, January 10, 2008 2:47 PM

Partner Marketing Excellence or How to Get Your Customers Excited...

Are you an expert? You'd better be. Otherwise, why would people pay for your services? And how do people know that you are an expert? Well, you tell them, of course. But not straight out...by demonstrating in a non-intrusive, permission based way, that
Posted by jerman of the board | 6 Comments
Thursday, January 03, 2008 9:54 AM

Listening to Your Customers via Social Media

Reading your customers' blogs is a great way to keep your fingers on the pulse of their experiences. Another one is Facebook , MySpace, etc. I use a service called "Twitter" where I 'f ollow' a guy named Jerry Colonna . Jerry was partner in Flatiron Partners
Posted by jerman of the board | 4 Comments
Friday, December 21, 2007 12:51 PM

SuperCruncher and Citizen Marketer...

What's the holy grail of marketing? To not spend any money and have your customers do your marketing for you. I call them " raving fans ." My buddies Jackie Huba and Ben McConnell call it " Citizen Marketers " After reading Ian Ayres book, Super Crunchers
Posted by jerman of the board | 3 Comments
Thursday, December 13, 2007 2:33 PM

Not Presentations, Performances...

Another way to make your events REMARKABLE? Think of them as PERFORMANCES. The Brand Autopsy blog has done it again .
Posted by jerman of the board | 0 Comments
Wednesday, December 12, 2007 11:42 PM

Building a Community That Builds...

The ideal scenario, IMHO, of a partner community is where the partners themselves are involved in building the marketing and communications vehicles that they will use. So, when I see a glimmer of hope, I am PUMPED UP. Example #1. Fredrik read my post
Posted by jerman of the board | 4 Comments
Tuesday, December 11, 2007 7:32 PM

Eco-Friendly Marketing...

An irate partner sent an email into Microsoft last week attacking us for sending out a " big plastic toy, with only one disc of information. It’s not as though you are going to start distributing training materials on view-master slides or anything, so
Posted by jerman of the board | 5 Comments
Saturday, December 08, 2007 10:18 PM

Loyalty Doesn't Cost Much...

A big call out to Liberty Mutual for reminding me why they are my insurance company. I got this letter today telling me that they owed me $141.65. It would be so easy for them to not tell me (like I would notice) and there are hundreds of ways they could
Posted by jerman of the board | 2 Comments
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Tuesday, December 04, 2007 12:02 AM

Building a Public Sector Partner Community, Part 2

A community needs to organize around something , or as Hugh MacLeod would say, " the social object ." So, what is the object around which Microsoft partners who sell into State & Local Governments and Academic might organize? If we can provide partners
Posted by jerman of the board | 1 Comments
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