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The Long Tail and Branding...

The BEST analysis I've read thus far of how branding must adapt/evolve to an Internet-enabled world. Just first rate. If you are in marketing, advertising, communication, or PR (and who isn't?)... The Elongating Tail of Brand Communication

Scalable Partner Marketing Engines...

I'm opinionated. I guess every blogger is. :-) But I have particularly strong feelings about the critical components to a scalable partner-led marketing engine. First, we don’t want to guess where the opportunities are. Nor do we want to guess which products

SuperCruncher and Citizen Marketer...

What's the holy grail of marketing? To not spend any money and have your customers do your marketing for you. I call them " raving fans ." My buddies Jackie Huba and Ben McConnell call it " Citizen Marketers " After reading Ian Ayres book, Super Crunchers

The 4 year old test...

When you prepare a presentation, er performance, for any group, may I suggest this: Prep as if you were going to talk to a class of four year olds Adults need the same thing, though you won't get the same instantaneous feedback, in terms of involvement

Marketing Blocking and Tackling

Strategy is sexy. "Envisioning" is fun. Too often, though, marketers (hey, I'm guilty like everyone else) forget or downplay the critical element of tactical execution. Was talking with Drew yesterday about football (I've been a fan for as long as I can

Book Review: Linked

Originally, I thought Linked would be more thoughts along the lines of Never Eat Alone and the value of networking, but boy, was I wrong! It was that and MUCH more. An in-depth investigation into network theory running the gamut of subjects from physics

Microsoft, Harley-Davidson, and Brand Passion

A few years ago, I went to Daytona Bike Week. The first time I saw it, I did a double-take. A guy had the word "Harley" tattooed on one arm and "Davidson" on the other. Talk about brand loyalty. Harley doesn't send letters to bikers with guidelines about
 
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