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PR in the Web 2.0 Era

I just love this post from Scoble about a more open, authentic, and honest approach to PR. One more step in the revolution! :-) Imagine getting your customers and partners involved this way.
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7-Eleven becomes Kwik-E-Mart

I'm not recommending that you go out and parody convenience stores to build buzz for your events, but I am asking you to think: What can we do that is consistent with our product or service that will get people talking? This is a great story and a great
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The Top Ten Reasons Why PR Doesn't Work

Call out to Guy Kawaski for the Link to How to Change the World: The Top Ten Reasons Why PR Doesn't Work
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What $5k in event marketing buys you...

Well, Dave and his team at Evolve pulled off Moneyball at RFK Stadium yesterday (and the Nationals beat the Braves, 4-3!) Each of the 40 customers was assigned to a team "managed" by one of the reps from the sponsoring partners ( Evolve , Microsoft, Palm
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