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Thursday, January 10, 2008 2:47 PM

Partner Marketing Excellence or How to Get Your Customers Excited...

Are you an expert? You'd better be. Otherwise, why would people pay for your services? And how do people know that you are an expert? Well, you tell them, of course. But not straight out...by demonstrating in a non-intrusive, permission based way, that
Posted by jerman of the board | 6 Comments
Saturday, November 10, 2007 11:14 PM

Do You Read Your Customers' Blogs?

If you are a service provider, you should. Angie Robar of Extra Mile Marketing does and she comments as well. A little background, first... There's a mentality among Microsoft employees in the "field" (read: outside of Seattle) that the folks "in Redmond"
Posted by jerman of the board | 3 Comments
Thursday, October 11, 2007 2:59 PM

Giving Your Fans a Megaphone...

Enabling Technologies and Ellie Vollerthum have taken the The "Raving Fan" Strategy... and made it their own. What's the Raving Fan? It's about flipping your event from a 1-way broadcast of you talking AT your event attendees to creating a conversation
Posted by jerman of the board | 1 Comments
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Tuesday, September 11, 2007 2:18 PM

Being Lazy and Sharpening the Saw...

I hosted a webcast on Smarter Event Placment this morning for 25 people. It was an opportunity for me to shine and I blew it. Why? Because, for a moment, I got lazy. I have two PC's (well, I have more, but let's focus on the 2 I use for my work). One
Posted by jerman of the board | 3 Comments
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Thursday, June 21, 2007 9:25 PM

He's got 300,000 customers. How many do you have? 5 Questions with Will Knight...

Today, we are talking with Will Knight, Director of Mid-Market Marketing, based in Redmond. Continuing our series of interviews (see here , here , and here ) Will is responsible for marketing to 300,000 customers ranging from 50-2000 employees across
Posted by jerman of the board | 0 Comments
Wednesday, June 20, 2007 9:25 PM

Making Lemonade...

Sometimes, no commentary is needed... From John at Solutions Developers My company has done sixteen Microsoft events in the past sixteen months. We had a pretty good track record until yesterday; nobody showed up. We were packing up and a person arrived
Posted by jerman of the board | 1 Comments
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Tuesday, June 12, 2007 3:43 PM

Salespeople and barriers...

Blog reader John sends in the following: Sales people hit barriers all the time -- a quick little newsletter to help
Posted by jerman of the board | 0 Comments
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Tuesday, June 12, 2007 1:51 PM

The Truth about Salespeople...

For those of you who loved "A Few Good Men" with Jack Nicholson and Tom Cruise...and who are salespeople. Sent in by a consummate salesman... Sales: "You want answers? Finance: "I think we're entitled to them." Sales: "You want answers? Finance (YELLING):
Posted by jerman of the board | 1 Comments
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Thursday, June 07, 2007 1:46 PM

Details matter...

My wife is a big fan of Shoppers Food Warehouse . Standing in the checkout line, I peered behind me at the empty register slot. A how-to guide for efficient, speedy checkout. To me, this says that the store is focused on the right thing...at the right
Posted by jerman of the board | 2 Comments
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Wednesday, May 16, 2007 4:35 PM

Pre-Event PR

The Moneyball event at RFK is tomorrow (pray for no rain), but the PR machine is underway ! I love seeing partners get out in front of it. We're not going to split hairs, since I gave Dave the idea after I read the book ( Book Review: Moneyball ) and
Posted by jerman of the board | 2 Comments
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Wednesday, May 16, 2007 9:54 AM

Customer Blitz Day....

So I spent the day doing what I ask partners to do all the time....calling up customers and asking them to attend an event (and buy software). I had a slight advantage perhaps in saying I am an MS employee, but other than that they were just as cold.
Posted by jerman of the board | 0 Comments
Wednesday, May 09, 2007 2:40 PM

The Customer Experience...

The average American has over 3000 customer experiences daily . And Joey Coleman of Design Symphony understands what it takes to make a customer feel good about you. In an era where "everyone competes on speed (thanks to ups, fedex) and price (china,
Posted by jerman of the board | 9 Comments
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Wednesday, May 09, 2007 11:41 AM

Punctuality vs. Tardiness...

There are people who are always on time and there are people who are always late. And yes, there are some in the middle, but most gravitate towards one side. Time is everyone's most valuable commodity and in the division between punctual and tardy people,
Posted by jerman of the board | 2 Comments
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Tuesday, May 01, 2007 10:46 AM

Subliminal Advertising...

This is really something...understanding (or not) what influences your thinking.
Posted by jerman of the board | 1 Comments
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Friday, April 27, 2007 1:37 PM

Top 10 Reasons to Close Business...

One of the things that differentiates you as a partner is the value you bring to customers by the nature of your close relationship with Microsoft. Attached (pdf file) is a list of GREAT reasons why customers should buy software now. Be the trusted advisor...help
Posted by jerman of the board | 0 Comments
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Attachment(s): Top Ten Reasons to Close Business2.pdf
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