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Friday, February 01, 2008 12:08 AM

Marketing on One Foot...

There's a parable that a man goes to a famous rabbi and says "can you teach me the Torah on one foot?" The wise sage replies , " What is hateful to you, do not do to your neighbor: that is the whole Torah while the rest is commentary; go and learn it"
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Thursday, January 24, 2008 11:13 PM

Meeting Your Idols...

When I interview people for a position, I often ask them about their passions outside of work. You know why? I like to find people like me. People who, in their own free time, pursue activities that are similar to what they get paid to do. On my own time
Posted by jerman of the board | 1 Comments
Wednesday, January 23, 2008 12:09 PM

Books that change the way you think and act...and the rest

Was digging through some old files and found this list of (mostly) business books I read in the 2002-2004 timeframe. I've divided up into books that have truly changed my thinking and the rest. If you have questions or comments on any of them, let me
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Saturday, November 24, 2007 9:26 PM

Book Review: Linked

Originally, I thought Linked would be more thoughts along the lines of Never Eat Alone and the value of networking, but boy, was I wrong! It was that and MUCH more. An in-depth investigation into network theory running the gamut of subjects from physics
Posted by jerman of the board | 1 Comments
Sunday, October 21, 2007 12:30 AM

More Powerful Than Microsoft...

Think that one person can't match the marketing firepower of a company with a billion dollar marketing budget? Think again. The fact is that the game has changed and it's critical that Microsoft-and every other company-understand this. Why? As Jackie
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Wednesday, August 01, 2007 5:01 PM

Book to Read: Paradox of Choice

I watched a 20 minute video of the author of Paradox of Choice (Barry Schwartz) giving a presentation at the TED conference and it was enough to convince me to get the book. The basic premise of the book is that TOO much choice leads to LESS satisfaction.
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Tuesday, May 01, 2007 7:27 PM

Free Book Offer...

Well, there is no such thing as a free lunch, right? But, this comes close. I have 10 copies of Seth Godin's latest book, Small Is the New Big , to give away . But, there's a give/get . You GET the book. You GIVE one SOLID idea for making it even easier
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Thursday, March 22, 2007 11:14 PM

Microsoft's "Cool Hand Luke" Problem...

Anyone who has seen Paul Newman in Cool Hand Luke , can recite the movie's key tagline. You're probably thinking it right now... "What we've got here is failure to communicate." A few years back, Microsoft's mission was simple...." A PC on every desk
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Wednesday, November 22, 2006 12:04 PM

Book Review: Small Is the New Big

Any long time reader of this blog will know that I am a huge fan of the marketer, Seth Godin. I have read pretty much all of his books and I love the way he thinks. I just finished his new book Small Is the New Big which I liked, but didn't love. It's
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