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Saturday, April 05, 2008 12:31 PM

Hypnotic Writing...

If we're truly in the "attention economy," then a book like Hypnotic Writing could definitely be a competitive advantage for any of us. I liked the concrete suggestions on how to improve your writing, the recognition that it's not a "quick fix" to do
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Wednesday, March 26, 2008 11:30 AM

Book Review: Brazen Careerist

At first I thought, "another self-help book by a would-be know-it-all." I'd read Penelope Trunk's columns over the years in a few different places and she struck me as someone with a big ego. Hey, just being honest here. But, I'd heard some
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Thursday, March 20, 2008 2:00 PM

Book: Business Intelligence-the Savvy Manager's Guide

If you read my review of SuperCrunchers and are as convinced as I am about the value of using smart data to help your customer acquisition efforts, then the next step is to figure out how to actually DO IT. Short answer: not easy Long answer: there's
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Sunday, February 10, 2008 3:06 PM

Book Review: I Didn't See It Coming...

Let's assume for a moment that corporations are like pyramids and, eventually, you need to move up or out. At the bottom of the pyramid, where there is a large amount of people, those with greater talent will move up in rank. Over time, however, the most
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Friday, February 01, 2008 12:08 AM

Marketing on One Foot...

There's a parable that a man goes to a famous rabbi and says "can you teach me the Torah on one foot?" The wise sage replies , " What is hateful to you, do not do to your neighbor: that is the whole Torah while the rest is commentary; go and learn it"
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Thursday, January 24, 2008 11:13 PM

Meeting Your Idols...

When I interview people for a position, I often ask them about their passions outside of work. You know why? I like to find people like me. People who, in their own free time, pursue activities that are similar to what they get paid to do. On my own time
Posted by jerman of the board | 1 Comments
Wednesday, January 23, 2008 12:09 PM

Books that change the way you think and act...and the rest

Was digging through some old files and found this list of (mostly) business books I read in the 2002-2004 timeframe. I've divided up into books that have truly changed my thinking and the rest. If you have questions or comments on any of them, let me
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Friday, December 21, 2007 12:38 PM

Book Review: E-Myth Revisited

Michael Gerber's book The E-Myth Revisited offers up "an old Chinese proverb that says When you hear something, you will forget it. When you see something, you will remember it. But not until you do something, will you understand it." Which he uses to
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Thursday, December 13, 2007 2:19 PM

Book Review: Super Crunchers

We know a computer can beat a chess grandmaster. Can a computer more accurately predict how the Supreme Court will rule on cases than a group of Law School Deans, former Supreme Court Clerks, and Federal Judges? What about predicting better than a movie
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Wednesday, November 28, 2007 1:59 PM

Book Review: Bit Literacy

I didn't get a whole lot from Bit Literacy , but after 20 pages, I quickly realized why. It's not written for me. It's written for you. How do I know? When you shut down your computer at night, how many emails do you have in your inbox? I have zero. Mark
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Saturday, November 24, 2007 9:26 PM

Book Review: Linked

Originally, I thought Linked would be more thoughts along the lines of Never Eat Alone and the value of networking, but boy, was I wrong! It was that and MUCH more. An in-depth investigation into network theory running the gamut of subjects from physics
Posted by jerman of the board | 1 Comments
Wednesday, November 14, 2007 9:55 AM

Book Review: Secrets of Consulting

I'm of the opinion that pretty much everyone in the "knowledge economy" is a consultant. What Secrets of Consulting does -pretty well-is boil down a lot of the truths about working with people (his first rule is, "no matter what, it's ALWAYS a people
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Sunday, October 21, 2007 12:30 AM

More Powerful Than Microsoft...

Think that one person can't match the marketing firepower of a company with a billion dollar marketing budget? Think again. The fact is that the game has changed and it's critical that Microsoft-and every other company-understand this. Why? As Jackie
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Thursday, October 11, 2007 12:26 AM

Book Review: Never Eat Alone

The question I've got about Never Eat Alone is whether someone who is not already committed to the concept of networking as a critical strategy would take the ideas and run with them. For hardcore networkers, this book is a must read ( My LinkedIn Profile
Posted by jerman of the board | 4 Comments
Saturday, October 06, 2007 11:08 PM

Book Review: Juggling Elephants

I stopped by the mailbox in my office on Wednesday and found Juggling Elephants in an envelope. No indication whatsoever from whom it was sent. I don't know if it was a message that I need to get my act together or just that I might enjoy it, but a parable
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