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Friday, March 14, 2008 6:03 AM

What $150 million buys you...

At least one part of the ad inventory that MS has purchased on Facebook seems to be directed at existing MS employees on Facebook. Good for them. In building a community of passionate evangelists/advocates, one of the best (if not the best) place to start
Posted by jerman of the board | 1 Comments
Monday, March 03, 2008 4:29 PM

The 6 Billion Channel Universe...

People often say something to the effect of "networks are dead, we're in a billion channel world now," when referring to Internet/YouTube, etc. I'm going to postulate that the universe of channels is actually much, much larger than that. Why? Because
Posted by jerman of the board | 0 Comments
Thursday, February 07, 2008 1:26 PM

On Social Networking and Social Lubricants...

If I've said it once, I've said it a thousand times..."The #1 reason why people go to events is to meet other people." It's not about the (often boring) powerpoint presentation. It's about your ability as a host to create an environment that is a social
Posted by jerman of the board | 1 Comments
Monday, January 21, 2008 6:45 PM

A Community That Cares...

Took another step in the evolution of our Public Sector Partner community today. I hosted the first "Planning for the Remarkable Event" call today. The objective is to raise the game of all of us who execute customer-focused events to make them truly
Posted by jerman of the board | 1 Comments
Saturday, January 12, 2008 8:59 PM

Like Peanut Butter and Chocolate...

The intersection of two of my favorite things...football and technology. But there's a much bigger message here. It touches on building community . It touches on collaborative development . The original post is so good that I am copying wholesale from
Posted by jerman of the board | 1 Comments
Thursday, January 03, 2008 9:54 AM

Listening to Your Customers via Social Media

Reading your customers' blogs is a great way to keep your fingers on the pulse of their experiences. Another one is Facebook , MySpace, etc. I use a service called "Twitter" where I 'f ollow' a guy named Jerry Colonna . Jerry was partner in Flatiron Partners
Posted by jerman of the board | 4 Comments
Friday, December 21, 2007 12:51 PM

SuperCruncher and Citizen Marketer...

What's the holy grail of marketing? To not spend any money and have your customers do your marketing for you. I call them " raving fans ." My buddies Jackie Huba and Ben McConnell call it " Citizen Marketers " After reading Ian Ayres book, Super Crunchers
Posted by jerman of the board | 3 Comments
Friday, December 21, 2007 12:05 PM

The 4 year old test...

When you prepare a presentation, er performance, for any group, may I suggest this: Prep as if you were going to talk to a class of four year olds Adults need the same thing, though you won't get the same instantaneous feedback, in terms of involvement
Posted by jerman of the board | 1 Comments
Tuesday, December 18, 2007 12:10 AM

Building a Partner Community, Part 3...

When we talk about a "community" of partners and how we want them to market with us, we need to understand that community and marketing go hand-in-hand. A breadth partner community, by definition is a 1:many relationship. These partners don't have the
Posted by jerman of the board | 4 Comments
Saturday, December 15, 2007 8:52 PM

Free Advertising to 13,000...

Here's the offer...help us redesign the masthead (pictured here) for our Pu blic Sector Partners Newsletter . (We think it needs a new look.) If we go with it, I'll include a link (and a write-up) about your skills/firm mention you on the next WIN Webcast
Posted by jerman of the board | 1 Comments
Wednesday, December 12, 2007 11:42 PM

Building a Community That Builds...

The ideal scenario, IMHO, of a partner community is where the partners themselves are involved in building the marketing and communications vehicles that they will use. So, when I see a glimmer of hope, I am PUMPED UP. Example #1. Fredrik read my post
Posted by jerman of the board | 4 Comments
 
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