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Thursday, January 03, 2008 9:54 AM

Listening to Your Customers via Social Media

Reading your customers' blogs is a great way to keep your fingers on the pulse of their experiences. Another one is Facebook , MySpace, etc. I use a service called "Twitter" where I 'f ollow' a guy named Jerry Colonna . Jerry was partner in Flatiron Partners
Posted by jerman of the board | 4 Comments
Friday, December 21, 2007 12:51 PM

SuperCruncher and Citizen Marketer...

What's the holy grail of marketing? To not spend any money and have your customers do your marketing for you. I call them " raving fans ." My buddies Jackie Huba and Ben McConnell call it " Citizen Marketers " After reading Ian Ayres book, Super Crunchers
Posted by jerman of the board | 3 Comments
Tuesday, December 18, 2007 12:10 AM

Building a Partner Community, Part 3...

When we talk about a "community" of partners and how we want them to market with us, we need to understand that community and marketing go hand-in-hand. A breadth partner community, by definition is a 1:many relationship. These partners don't have the
Posted by jerman of the board | 4 Comments
Wednesday, December 12, 2007 11:42 PM

Building a Community That Builds...

The ideal scenario, IMHO, of a partner community is where the partners themselves are involved in building the marketing and communications vehicles that they will use. So, when I see a glimmer of hope, I am PUMPED UP. Example #1. Fredrik read my post
Posted by jerman of the board | 4 Comments
 
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