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On Social Networking and Social Lubricants...

If I've said it once, I've said it a thousand times..."The #1 reason why people go to events is to meet other people." It's not about the (often boring) powerpoint presentation. It's about your ability as a host to create an environment that is a social

Like Peanut Butter and Chocolate...

The intersection of two of my favorite things...football and technology. But there's a much bigger message here. It touches on building community . It touches on collaborative development . The original post is so good that I am copying wholesale from

SuperCruncher and Citizen Marketer...

What's the holy grail of marketing? To not spend any money and have your customers do your marketing for you. I call them " raving fans ." My buddies Jackie Huba and Ben McConnell call it " Citizen Marketers " After reading Ian Ayres book, Super Crunchers

The 4 year old test...

When you prepare a presentation, er performance, for any group, may I suggest this: Prep as if you were going to talk to a class of four year olds Adults need the same thing, though you won't get the same instantaneous feedback, in terms of involvement
 
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