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Tuesday, December 18, 2007 12:10 AM

Building a Partner Community, Part 3...

When we talk about a "community" of partners and how we want them to market with us, we need to understand that community and marketing go hand-in-hand. A breadth partner community, by definition is a 1:many relationship. These partners don't have the
Posted by jerman of the board | 4 Comments
Wednesday, December 12, 2007 11:42 PM

Building a Community That Builds...

The ideal scenario, IMHO, of a partner community is where the partners themselves are involved in building the marketing and communications vehicles that they will use. So, when I see a glimmer of hope, I am PUMPED UP. Example #1. Fredrik read my post
Posted by jerman of the board | 4 Comments
Tuesday, December 04, 2007 12:02 AM

Building a Public Sector Partner Community, Part 2

A community needs to organize around something , or as Hugh MacLeod would say, " the social object ." So, what is the object around which Microsoft partners who sell into State & Local Governments and Academic might organize? If we can provide partners
Posted by jerman of the board | 1 Comments
Sunday, September 09, 2007 9:31 PM

Value of Social Bookmarking

A great overview in Plain English about what Social Bookmarking is and why it's useful. 3.5 mins. I am jer979 on Del.icio.us, btw. Go ahead and Add me to your network
Posted by jerman of the board | 1 Comments
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Monday, August 27, 2007 11:12 AM

If Ready to Go isn't...

If you're looking for a quick way to jumpstart your marketing efforts and you don't have a lot of time or money (who does, right?), then you should consider a Ready to Go (RTG) campaign. As one partner put it, "I think the program is the best that MS/Dynamics
Posted by jerman of the board | 1 Comments
 
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